Platform Architect, SFMC

About Us

Merkle, a dentsu company, is a leading customer experience management (CXM) company that combines data, technology, and creativity to help the world's best brands build lasting customer relationships. Our Salesforce practice partners with global enterprise clients to design, implement, and optimize customer engagement solutions that drive measurable business outcomes.

Role Summary

If you're passionate about Salesforce Marketing Cloud and enjoy building solutions that reach millions of customers, this is an opportunity to do your best work at scale. At Merkle, you'll support enterprise brands across a variety of industries, solving complex marketing technology challenges and delivering personalized customer experiences across email, mobile, and emerging channels. You'll be part of a collaborative team that values technical excellence, continuous learning, and innovation in customer experience.

As a Platform Architect, you will use hands-on Salesforce Marketing Cloud Engagement experience to build, support, and optimize digital messaging solutions across email, SMS, mobile, and related channels. You will translate business requirements into technical configurations, develop automations and integrations, troubleshoot platform issues, and support SFMC best practices.

This is a hands-on engineering and delivery role contributing to solution designs and reusable platform patterns while partnering with senior technical leaders on complex integrations and broader architecture decisions.

What You Will Do

SFMC Development and Implementation

• Build and maintain scalable Salesforce Marketing Cloud Engagement solutions.

• Translate business and campaign requirements into technical configurations.

• Develop journeys, automations, segmentation logic, and campaign workflows.

• Create platform solutions using AMPscript, SSJS, SQL, and GTL.

• Configure Data Extensions, Contact Builder, Journey Builder, and Automation Studio.

• Support REST and SOAP API integrations with senior technical team members.

• Assist with platform audits, health checks, testing, troubleshooting, and issue resolution.

• Follow development, testing, deployment, and documentation standards.

Client and Team Support

• Serve as a hands-on technical resource for assigned clients and delivery teams.

• Participate in requirements gathering and technical discovery sessions.

• Explain technical requirements, recommendations, and platform limitations to technical and non-technical audiences.

• Support SFMC capability, configuration, and best-practice recommendations.

• Collaborate with developers, project managers, strategists, analytics teams, and technical specialists.

• Escalate complex architecture, integration, and platform decisions when appropriate.

Platform Optimization

• Review SFMC configurations to improve performance, scalability, and maintainability.

• Optimize journeys, automations, data structures, and campaign workflows.

• Stay current on SFMC releases, platform changes, and new capabilities.

• Support implementation of relevant platform updates and messaging best practices.

Documentation and Knowledge Sharing

• Create and maintain technical documentation, including workflow diagrams, configuration details, and specifications.

• Document platform solutions, development decisions, and troubleshooting outcomes.

• Contribute to reusable assets, coding standards, internal best practices, and team knowledge sharing.

What You Bring

Technical Experience

• 4 or more years of hands-on Salesforce Marketing Cloud Engagement development or implementation experience.

• Experience with AMPscript, SSJS, SQL, and familiarity with GTL.

• Experience with Data Extensions, Contact Builder, Journey Builder, Automation Studio, and audience segmentation.

• Experience supporting REST or SOAP API integrations.

• Experience with Marketing Cloud Connect, SFMC Connector, or similar integration methods.

• Background in software development, technical implementation, platform configuration, and SFMC troubleshooting.

• Understanding of development, testing, and deployment practices.

Consulting and Communication Skills

• Client-facing, agency, or consulting experience preferred.

• Ability to translate business requirements into practical technical solutions.

• Clear communication with both technical and non-technical audiences.

• Strong analytical, troubleshooting, and problem-solving skills.

• Comfort working through changing requirements and technical ambiguity.

• Ability to manage assigned work and deliver high-quality solutions on schedule.

Domain Knowledge

• Understanding of digital messaging across email, SMS, mobile, or push channels.

• Familiarity with data quality, consent, campaign execution, CAN-SPAM, GDPR, and other relevant privacy or messaging requirements.

• One or more Salesforce certifications preferred, such as Marketing Cloud Email Specialist, Administrator, Consultant, or Developer.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.