Performance Media, SEO and CRM Manager

Job Title

Performance Media, SEO and CRM Manager

Location

George House

Employment Type

Full time

Contract Type

Fixed Term

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Brand/Product Management

Closing Date

17 June 2026

Performance Media, SEO and CRM Manager

We’re looking for a commercially minded Performance Media, SEO and CRM Manager to lead the strategy and execution of our performance marketing and CRM activity across both clothing and home categories.

Key Responsibilities

• Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home
• Manage and develop three direct reports, supporting their growth and delivery
• Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email)
• Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
• Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
• Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
• Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
• Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights
• Champion customer-first thinking and ensure all activity aligns with wider brand strategy and commercial goals

Person Specification-

• Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email
• Experience managing and developing teams
• Data-driven with the ability to turn insights into actionable plans
• Confident working with agencies and cross-functional stakeholders
• Strong organisational skills with the ability to manage multiple priorities

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• Company Car allowance of £5,700

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves