Performance Media Marketing Manager, EMEA
newbalance · DTC Office, Amsterdam ·
- Work mode
- Hybrid
- Category
- Marketing
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
We’re looking for a highly strategic and commercially minded Performance Media Marketing Manager to join the Paid Media Team at New Balance. This role is uniquely embedded into both the Marketing and eCom functions of the business and is responsible for setting the roadmap and direction of our lower-funnel channel strategy with the goal of driving traffic and revenue to site. This person will be energized by innovation, testing, and experimentation and should be well-versed in how full-funnel Paid Media works to ensure connectivity across the full ecosystem.
MAJOR ACCOUNTABILITIES:
Strategic Oversight and EMEA direction
Deliver an annual Performance Media roadmap and vision to the business.
Lead Lower funnel strategy for EMEA across Paid Search, Paid Social, Display, Shopping and connect invest allocation across channels and campaigns to business priorities and performance.
Create regional approach to key moments in the calendar that balance short-term revenue growth with longer-term Marketing goals and customer acquisition opportunities.
Act as regional champion for Performance Media, working on building strong relationships with Global and Local marketing counterparts to support them with media expertise, channel acceleration and guidance.
Agency Relationship and Team Leadership
Lead the annual briefing process for our Performance Media agency Brave Bison, setting clear KPIs, expectations and direction that align with overall business objectives.
Foster strong working relationships with Agency Leadership to ensure strong governance and motivated agency Teams.
Work with agency to identify and develop business cases for new channels or opportunities in the market, particularly around Agentic Commerce and AI Discovery.
Responsible for RACI and line management of Performance Media team. Look to build expertise within the region and ensure growth of all members.
Build strong connection and dialogue with other Paid Marketing Managers.
Internal Stakeholder relationships
Reflect a true omni-channel mindset, ensuring that direction and plans are aligned seamlessly with functions outside of Paid Channel teams, including CRM, Organic , and Key Account teams.
Work with Internal Analytics teams to create more data-driven measurement beyond last-click solutions.
Act as the primary bridge between Performance Media and the eCommerce Team, ensuring media investment decisions are grounded in commercial performance and backed by data.
Responsible for reporting of key campaign results to Senior Business Leaders supported by Industry research and Category Trends.
REQUIREMENTS FOR SUCCESS:
Relevant number of years of experience in performance marketing and strategy ideally within a brand or agency environment.
Proven experience developing region-wide Performance strategies and roadmap, with an ability to translate data and insight into actionable business decisions.
Significant expertise across Paid Search, Social, Programmatic, Shopping and Display channels, Organic/SEO experience is a plus.
Strong balance of both Marketing and Commercial acumen to ground plans in both brand and revenue goals.
Excellent presentation skills and ability to translate complex channel detail into digestible actions for senior leadership.
Agile and proactive, ability to multitask and prioritise projects and tasks in a fast-paced environment.
Experience leading agency relationships.
Experience managing internal teams with a strong desire to achieve operational excellence and willingness to develop team and yourself.
Experience using campaign management, analytics and reporting tools such as GA4, Meta Business Manager, PowerBI, Excel and Powerpoint.
Relationships with key media owners and an industry network is a plus.
Clear understanding of, and passion for, sneakers/fashion/youth culture/sports.
Passion for Paid Media industry, including identification and willingness to work with, new innovation opportunities.
Fluency in English, with other European languages an advantage.
Ability to travel up to 15%
BENEFITS:
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to €300 travel allowance each month
Hybrid working
On-site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports subscription services
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
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Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.