Performance Media Buyer

Description

Are you a results-driven marketer passionate about performance and growth? ArabyBrand is seeking a performance media buyer to join our dynamic team. In this role, you will develop, implement, and optimize multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.

The big picture

ArabyBrand is a leading digital marketing agency in the MENA region, specializing in performance marketing tailored to each client's unique needs. Our goal is to become a top agency in the EMEA region while maintaining an exceptional workplace.

Responsibilities

• Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
• Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
• Conduct thorough market research to identify target audiences and evaluate competitor performance.
• Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.
• Collaborate closely with cross-functional teams, including creative, content, and analytics, to ensure cohesive and impactful marketing strategies.
• Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking.
• Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.
• Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Experience in a digital marketing agency is preferred.
• 2+ years of proven experience in managing and optimizing successful multi-channel digital marketing campaigns.
• Expertise in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience with A/B testing and conversion rate optimization.
• Excellent communication and presentation skills, capable of articulating complex strategies to clients and stakeholders.
• A growth mindset with a passion for learning and staying ahead of industry trends.
• Ability to thrive in a fast-paced, agile environment and adapt to changing priorities.

Benefits

Why join ArabyBrand?

• Exciting bonus opportunities and incentives!
• Comprehensive social & health insurance coverage.
• Growth opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities.
• Innovative environment: Work in a dynamic, agile setting where creativity and innovation are encouraged.
• Impactful work: Play a crucial role in driving the growth and success of our clients' businesses.
• Collaborative culture: Join a passionate team dedicated to excellence and teamwork.
• Flexible work arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.