Performance Marketing

Sprints · Maadi, Egypt · 1 week ago

Category: Marketing
Experience: 5+ years

ab-testing analytics google-ads google-analytics meta-ads ppc semrush seo

The Performance Marketing will be responsible for developing, executing, and optimizing data-driven digital marketing campaigns across multiple platforms to drive customer acquisition, engagement, and revenue. The role requires expertise in campaign management, budget allocation, and performance analysis to maximize ROI. The Performance Marketing Manager will collaborate with internal teams to align campaigns with broader marketing strategies, continuously experimenting to improve performance and meet business objectives.

Responsibilities:-

Campaign Strategy & Execution

Develop and implement digital marketing campaigns across paid search, social media, and display advertising channels.
Manage campaign budgets and ensure efficient resource allocation to meet performance goals.
Collaborate with internal stakeholders to align campaigns with product launches, promotions, and sales targets.

Optimization & Testing

Continuously monitor and optimize campaigns to improve KPIs, including CTR, CPA,ROAS, and conversion rates.
Conduct A/B testing on creatives, audience segments, and landing pages to enhance campaign effectiveness.
Identify and implement best practices to drive higher performance across platforms.

Data Analysis & Reporting

Track, analyze, and interpret campaign data to provide actionable insights.
Generate performance reports for senior management and recommend optimizations based on results.
Work with analytics tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.

Collaboration & Coordination

Partner with the content, design, and product teams to ensure brand consistency and alignment across all campaigns.
Coordinate with sales and customer support teams to understand customer needs and refine marketing strategies accordingly.

Innovation & Market Trends

Stay updated on the latest trends, tools, and best practices in digital marketing and advertising.
Explore emerging channels and innovative strategies to drive campaign performance.
Foster a data-driven and experimental culture within the marketing team.

Requirements

Job Specifications:

Education:
Bachelor’s degree in Marketing, Business, or a related field.

Experience:

Minimum 5 years of experience in performance marketing or digital marketing.
Proven experience managing campaigns on platforms like Google Ads, Meta Ads, and other paid media channels.
Strong background in data analysis, with the ability to translate insights into actionable strategies.

Skills:

Expertise in digital marketing metrics and performance measurement (CTR, CPA, ROAS).
Strong analytical skills and proficiency with tools such as Google Analytics and SEMrush.
Excellent project management and multitasking abilities.
Strong communication and collaboration skills.
Knowledge of SEO and affiliate marketing is a plus.

Certifications:
Google Ads, Meta Blueprint, or relevant digital marketing certifications are a plus.