Performance Marketing Specialist

# Performance Marketing Specialist ## Job Summary The Performance Marketing Specialist will be responsible for managing and optimizing paid acquisition campaigns across multiple digital platforms, primarily Meta and Google Ads. The role involves developing strategic campaign plans aligned with business objectives, managing budgets, analyzing performance metrics, and collaborating with cross-functional teams to drive high-quality leads and maximize return on ad spend (ROAS). The incumbent will play a key role in scaling successful campaigns, reducing costs, and continuously improving conversion rates through data-driven decision-making and creative testing. ## Responsibilities - Own **paid acquisition campaigns** across **Meta** and **Google Ads**, including Search, YouTube, and Display, while evaluating other paid channels based on audience fit and results. - Build **campaign plans** aligned with **business priorities**, **customer segments**, **markets**, and **sales funnel stages**, with clear objectives and measurable outcomes. - Plan and manage **campaign budgets**, including pacing, bids, and channel allocation; scale effective campaigns and optimize or reduce spend on underperforming activities. - Track key performance metrics such as **cost per lead (CPL)**, **customer acquisition cost (CAC)**, **qualified-lead cost**, and **lead-to-sale conversion**, measuring **ROAS** where revenue attribution is reliable. - Manage **campaign setup**, including **keyword research**, **audience segmentation**, **exclusions**, **remarketing**, and ongoing **optimization** across paid platforms. - Conduct **structured A/B testing** on creative assets, messaging, audiences, landing pages, and forms to enhance **conversion rates** and **lead quality**. - Collaborate with **Brand** and **Creative teams** to develop campaign assets, refresh creatives, and translate performance insights into clear **creative briefs**. - Partner with **Sales** to define **qualified leads**, review follow-up and conversion data, and incorporate feedback to refine targeting and campaign strategies. - Set up and maintain **measurement systems** using **GA4**, **Google Tag Manager**, **advertising pixels**, **conversion events**, and **CRM integrations** in partnership with relevant teams. - Monitor **funnel drop-offs** and improve **landing pages** and **lead journeys** through **conversion rate optimization (CRO)**, working closely with website and product teams. - Build **weekly and monthly dashboards** covering **spend**, **leads**, **lead quality**, **conversion**, and **sales outcomes**; analyze results and recommend next steps. - Manage **agencies**, **freelancers**, and **platform partners** with clear briefs, performance reviews, and accountability for results. - Test **new acquisition opportunities**, monitor platform changes, and apply relevant learnings while ensuring **tracking accuracy** and **platform compliance**. ## Qualifications - **5-8 years** of experience in **performance marketing** or **paid digital acquisition** with hands-on ownership of campaigns, budgets, and measurable business outcomes. - Strong practical experience with **Meta Ads** and **Google Ads**, including **campaign structure**, **targeting**, **bidding**, **budget management**, and **optimization**. - Proven track record of **scaling qualified leads**, **improving conversion rates**, and **reducing acquisition costs**, supported by clear examples and performance metrics. - Working knowledge of **GA4**, **Google Tag Manager**, **conversion tracking**, **advertising pixels**, **attribution**, and **CRM** or **marketing automation tools**. - Strong **analytical skills** with proficiency in **spreadsheets** and **dashboards**; capable of diagnosing performance issues and translating data into actionable campaign decisions. - Experience in **planning and evaluating creative**, **audience**, and **landing-page tests**, with an understanding of **CRO** and the **full acquisition funnel**. - Excellent **collaboration skills** to work closely with **Sales**, **Brand**, **Creative**, **Product**, and external partners, translating business goals into clear campaign briefs ## Preferred Skills - Experience in **lead generation** or **high-consideration purchase** campaigns. - Familiarity with **marketing automation** platforms. - Ability to adapt to **platform updates** and **emerging advertising opportunities**. ## Experience - **5-8 years** of relevant experience in **performance marketing** or **digital paid acquisition**. - Demonstrated success in **scaling campaigns**, **optimizing costs**, and **achieving measurable results**. ## Environment - The role involves working in a **digital marketing environment**, with potential for **remote**, **hybrid**, or **in-office** work depending on company policies. - The position requires collaboration across multiple teams and external agencies, with a focus on data-driven decision-making and continuous optimization. ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*