Performance Marketing Specialist

OneLink Properties is looking for an experienced Performance Marketing Specialist to join our in-house Marketing team in Dubai.

The successful candidate will plan, manage, and optimise paid digital campaigns across Meta, Google, and other relevant platforms, with a strong focus on lead generation, campaign tracking, lead quality, and return on advertising spend.

Key Responsibilities

· Plan and manage paid campaigns across Meta, Google, and other digital platforms.

· Develop campaigns for property sales, leasing, branding, recruitment, and lead generation.

· Monitor campaign budgets, cost per lead, conversion rates, and lead quality.

· Manage retargeting, remarketing, and audience strategies.

· Implement and maintain conversion tracking and analytics.

· Coordinate CRM and digital-platform integrations.

· Analyse campaign performance and prepare optimisation recommendations.

· Work closely with the Marketing and Sales teams to improve lead quality and campaign results.

Requirements

· Three to five years of professional performance-marketing experience.

· Strong knowledge of Meta Ads Manager and Google Ads.

· Strong knowledge of Google Analytics and Google Tag Manager.

· Experience with campaign tracking, retargeting, reporting, and CRM integrations.

· Strong analytical and optimisation skills.

· Dubai real estate experience is preferred.

· Relevant Google, Meta, or digital-marketing certifications would be an advantage.