Performance Marketing Specialist

Who we are

Founded in 1978, Al Marwan Group is a diversified organization serving the construction, heavy machinery, Oil & Gas, real estate, development, and Hospitality sectors across the GCC. The Group operates through multiple business units and subsidiaries, delivering integrated solutions supported by strong operational expertise and a well-established regional presence.

The ideal candidate

The ideal candidate is a hands-on performance marketer passionate about lead generation, accurate measurement and continuous optimization.

You will own the day-to-day execution of paid lead-generation campaigns across multiple Al Marwan business divisions and markets—from budget management and campaign launches to testing, tracking and reporting.

To succeed in this role, you will be a proactive self-starter with strong commercial judgment, relevant experience and a high level of ownership.

Key Responsibilities

• Owning paid media budgets and lead-generation performance across multiple business divisions and markets.

• Planning, launching and optimizing campaigns across Google Ads, Meta Ads and relevant emerging channels.

• Adapting campaign strategies, audiences and messaging to different divisions, products and market conditions.

• Monitoring lead quality through the CRM and optimizing for qualified leads

• Continuously testing audiences, offers, creative, copy and landing-page journeys.

• Working closely with developers to test and optimize landing pages for better conversion performance.

• Ensuring conversion tracking, attribution and CRM data are accurate and reliable.

• Conducting regular search-term reviews, maintaining negative keyword lists and identifying wasted spend.

• Writing and adapting advertising copy in Arabic and English for each market.

• Reporting on performance, insights, budget pacing and recommended actions.

• Applying new AI-driven capabilities to improve targeting, bidding, creative testing, automation and decision-making.

Required Skills & Qualifications

• 3–4 years of hands-on experience managing performance marketing and lead-generation campaigns.

• Proven experience running B2B campaigns and optimizing for qualified leads.

• Strong experience with Google Ads, Meta Ads Manager and campaign analytics.

• Experience managing campaigns across multiple markets, products or business divisions.

• Proven ownership of media budgets and performance targets.

• Experience evaluating lead quality using CRM data and campaign metrics.

• Strong knowledge of conversion tracking, attribution, pixels, UTMs and Google Tag Manager.

• An up-to-date understanding of how AI is changing campaign delivery, creative production and optimization.

• Fluency in Arabic and English, with strong copywriting and communication skills in both languages.

• Strong commercial judgment, attention to detail and a high level of ownership.