Performance Marketing

# Performance Marketing ## Company Overview *Not specified.* ## Job Summary Suvaa is seeking a **Performance Marketing professional** to lead its digital acquisition efforts across Google and Meta platforms. The role involves planning, executing, monitoring, and optimizing advertising campaigns to drive growth and customer acquisition. The candidate will work closely with the creative team to enhance campaign performance and identify new opportunities for scaling marketing efforts. ## Responsibilities - Plan and execute **performance marketing campaigns** across **Google Ads** and **Meta Ads**. - Manage **campaign budgets**, **targeting**, **audiences**, and **customer cohorts**. - Monitor campaigns daily and optimize for **performance and growth**. - Track key metrics such as **CTR**, **CPM**, **LPV**, **conversions**, **CAC/ROAS**, and identify opportunities for improvement. - Analyze campaign data to make **data-driven decisions** on budgets, targeting, and creatives. - Collaborate with the **creative team** to identify high-performing hooks, formats, UGC, static ads, and founder-led content. - Provide **performance-led feedback** and recommendations for new creatives. - Identify **new customer segments** and opportunities to **scale acquisition**. - Analyze **product-level performance** and recommend products/content to focus on. - Stay updated on **new trends, tools, and platforms** in performance marketing. - Develop exposure to **marketplace performance marketing** as Suvaa expands into new channels. ## Qualifications - Proven experience in **Performance Marketing / Paid Media**, preferably with **D2C** or **consumer brands**. - Hands-on experience managing **Google Ads** and **Meta Ads** campaigns. - Strong understanding of **campaign optimization** and **performance metrics**. - Ability to **independently manage strategy and execution**. - Strong **analytical skills** and a **data-driven approach**. - Understanding of how **creatives impact campaign performance**. - Experience working with **UGC**, **static creatives**, and **founder-led content** is preferred. - **Educational qualifications**: Not specified. ## Preferred Skills - Agency experience with **D2C account handling**. - Knowledge of **marketplace performance marketing**. - Familiarity with **new advertising tools and platforms**. - Creative collaboration skills to work with content teams. ## Experience - Relevant experience in **performance marketing** or **paid media**. - Experience working with **D2C brands** or **consumer brands**. - Experience managing campaigns on **Google** and **Meta** platforms. ## Environment - **Location:** Chhatarpur, Delhi. - **Work Mode:** In-office. - **Working Days:** 5 days a week. - **Timings:** 10:00 AM – 6:00 PM. - The role involves working in a **fast-paced environment**, collaborating closely with creative and marketing teams. ## Salary *Not specified.* ## GrowthOpportunities *Not specified.* ## Benefits *Not specified.*