We're looking for a Performance Marketing Product Owner (MarTech) to lead marketing measurement and data activation across web, app, media, and measurement platforms.
🎯 Responsibilities
- Report to the Head of Marketing Measurement & Data Activation and define the data-enablement roadmap for each media platform and measurement partner.
- Lead the media tracking and data activation agenda by setting priorities, identifying opportunities, and ensuring robust, timely, and future-proof implementations across channels and platforms.
- Orchestrate the implementation of web and app tracking, audience creation, and marketing data feeds with a dedicated engineering team.
- Partner with Legal and Compliance teams to ensure tracking frameworks remain aligned with GDPR and privacy requirements.
- Advise marketing teams on technical feasibility and guide them in operationalizing and measuring new marketing strategies.
- Define event-tracking specifications for web and mobile using Google Analytics, AppsFlyer, Google Tag Manager, SDKs, and data layers, then coordinate implementation with engineering.
- Build and manage audience segments across Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs.
- Audit tracking implementations for accuracy, completeness, and compliance, and establish processes for ongoing monitoring and validation.
- Troubleshoot tracking and tagging issues, working with development teams to identify root causes and implement fixes.
- Conduct ad hoc analyses to identify tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations.
- Document tracking setups, audience definitions, and compliance decisions to support transparency, scalability, and smooth handovers.
- Stay current with new products, features, and best practices across media and measurement platforms.
🛠️ Requirements
- At least 3 years of experience in analytics implementation, MarTech, AdTech, or a closely related field.
- Master’s degree in a technical or scientific discipline, such as Computer Science, Information Systems, Information Technology, Data Engineering, Mathematics, Physics, Statistics, or Chemistry.
- Expertise implementing conversion tracking across marketing platforms, including pixels, CAPI, APIs/events, enhanced conversions, or equivalent solutions.
- Experience with audience setup, product and data feed catalogues, conversion windows, and attribution configurations.
- Strong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design.
- Experience with tracking and measurement ecosystems for major media platforms, including Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and others.
- Exceptional attention to detail and a rigorous approach to accuracy and quality.
- Strong problem-solving, troubleshooting, and quality assurance skills.
- Proactive, fast-learning, and naturally curious about data privacy, tracking technologies, and the evolving marketing technology landscape.
➕ Preferred qualifications
- Comfort using practical AI tools such as Gemini or other AI-powered assistants.
- Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows.
- Ability to leverage AI tools effectively to streamline processes and enhance productivity.
- Enthusiasm for continuous learning and quickly adapting to new AI features and capabilities.
🤗 Benefits
- Prime Plus membership, competitive salary and benefits package, flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support, and premium equipment with role-based selection options.
- Device ownership through an equipment lifecycle program when equipment reaches its refresh cycle.
- Continuous learning through free Coursera access, soft skills workshops, technical training, leadership development, and a structured onboarding program.
- Personalized career paths, the eVOLVE Program, internal mobility opportunities, and support for career changes and promotions.
- Flexibility, employee care, transparency, and support for work-life balance.
- After-work events, padel tournaments, parties, and communities based on shared interests such as sports and music.
- A relaxed environment with no dress code, plus free fruit, coffee, and tea at the offices.
- An innovative, collaborative, and healthy environment with an Agile mindset and a focus on recognition, learning, and growth.
Must-have skills: Marketing Analytics, Product Owner.
Nice-to-have skills: Data Analysis, Data Management, Data Tracking.
Required languages: english (level 4/5).
Open only to candidates already eligible to work in the EU.