Performance Marketing (Middle)

Position Overview

The candidate will be responsible for A to Z performance marketing, including campaign strategy, execution, budget management and performance reporting across a number of channels. Predominantly Google Ads and Facebook

• Including but not limited to: Display, Social, Search (SEM/ SEO), Affiliate, eDM and website analytics at advanced level with fast speed.

• Daily Account Reviews of campaigns, keywords, audiences, impressions share, ad copy, ad creative, quality score, and other important account metrics

• Keyword research and management to optimize bids (add PPC keywords and negative keywords)

• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

• Stay on top of performance marketing (search engine and PPC) industry trends

Key Responsibilities

• Campaign strategy, implementation and execution

• Campaign performance reporting

• Monitor budget and adjust bids to gain better ROI

• Track KPIs to assess performance and pinpoint issues

• Produce reports as required

• Campaign management

• Research and data analysis for new strategy

• Maintain and improve existing campaigns (Australia)

• Develop and implement new strategy and campaigns (New Zealand)

Must have skills and experience:

• Ideally 2-3 years of working experience

• Good english communication skills written and verbal

• Professional reporting

• Substantial experience in performance marketing (PPC) and the ability to demonstrate this with key milestones achieved

• Knows well about analytics & real-time insights (e.g. Google Analytics, Facebook Analytics, Google Trends, etc.)

• Experience in international markets is preferred (particularly Australia)

• Experience working with a range of budgets and ability to demonstrate the results

• Experience with Google Analytics, Google Data Studio, Google AdWords, and Facebook Business

• Functional experience with all channels of Social Media

• Ability to identify new opportunities and strategies

• Work cohesively with SEO team and strategy

• Experience with Klaviyo, Shopify is plus

• Understanding of digital marketing with strong analytical skills and data-driven, critical thinking.

• Understanding of tracking conversions, pixel, GTM

• Research and problem solving skills

• Excellent eye for detail

• Must be self-motivated and capable of working alone and with a team

• Must have a proactive attitude, a growth mindset and be open to change

• Ability to prioritize and manage own workload

• Highly organized, with strong time management and planning skills

Why candidate should apply for this position:

Based in Melbourne, Mumbai and Saigon, we are a fast growing, small software firm that develops for clients as an agency as well as internal self owned/funded software.

We value and understand the importance of our team and their happiness and career ambitions. It is important to us that our staff are not only happy but are provided the opportunity to continue to grow, learn and improve their expertise and skills.

With a nothing is impossible attitude, we have grown and worked across a range of challenging and exciting full stack projects and apps.

Ultimately we want to grow together and have a lot of fun working alongside one another:

• 13th month salary

• Monetary bonuses (Tet, holidays, birthday, marriage, Covid, etc)

• Performance review once per year: recognize your efforts and identify development/ improvement needs

• Clear KPIs and expectations

• Free English class with foreign teachers 2 times per week

• Free lunch and snacks, motorbike parking

• 14 days off/ year, valid from probationary period

• Hybrid working: 3 days in office, 2 days remotely

• Private health care PTI (covering Covid-19)

• New Computer (Mac/Win) that fits your needs

• Comfortable working time: Mon to Fri, 9am - 6pm (flexible),

• A conveniently located office in D2, HCMC.

• International, young, fun and respectful working environment

• Internal activities: Company trip, Friday happy hours, English talks, Skillset sharing,...

Contact:

Mr. Lâm Trịnh

Email: [email protected]

Phone number: +84 393229552