Performance Marketing Manager

You will identify high-potential paid channels and campaigns, launch and evaluate frequent tests, and scale successful campaigns. You will localize campaigns by market, manage partners and budgets, improve measurement and customer journeys, and use CAC, cohort quality, incrementality, and payback to guide decisions.

Responsibilities

• Prioritize channels and campaigns to test by market
• Launch paid campaign tests with creative, MarTech, and partners
• Manage partner conversations, budgets, QA, and initial performance analysis
• Localize campaigns for each market
• Evaluate funded customers, cohort quality, CAC, incrementality, and payback
• Stop weak tests and scale successful channels
• Develop creative, campaign types, and measurement for winning channels
• Improve tracking, landing pages, signup, funding, and first-use journeys

Requirements

• Experience building a paid channel from zero
• Ability to run and prioritize dozens of tests per month
• Experience identifying local growth opportunities across countries
• Knowledge of CAC, attribution, incrementality, cohort quality, LTV, and payback
• Knowledge of web and app paid campaigns, audiences, creative, conversion tracking, and optimization
• Experience collaborating with creative strategists, creative teams, and MarTech