Who We Are
Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently.
Our Vision:
At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals. Join us on our journey to redefine the standards of digital asset trading and experience the freedom, reliability, and scalability that Freedx has to offer.
Job summary:
As the Performance Marketing Manager at Freedx, you will take the lead on developing and executing data-driven campaigns across various digital channels to maximize new user acquisition, reduce cost per acquisition (CPA), and increase lifetime value (LTV). Reporting to the Head of Marketing, you will also oversee the email direct marketing (EDM) and lifecycle marketing initiatives, ensuring that all touchpoints along the customer journey are optimized for engagement and conversion.
Key responsibilities:
1. Performance Marketing Strategy
- Develop and manage multi-channel performance marketing campaigns (Search, Display, Social, Affiliate, etc.) to drive user acquisition and revenue growth.
- Own and optimize paid media spend, ensuring efficient allocation of budget across platforms based on ROI.
2. Email and Lifecycle Marketing
- Plan and execute lifecycle marketing campaigns, including onboarding, activation, retention, and reactivation to enhance overall user engagement.
- Oversee the EDM strategy: segment audiences, create compelling content, and establish automated workflows that deliver personalized user journeys.
3. Analytics and Optimization
- Continuously analyze channel performance, identify areas for improvement, and run A/B tests to optimize campaigns for better results.
- Utilize data insights from user behavior, channel metrics, and conversion funnels to refine targeting and messaging.
4. Collaboration and Stakeholder Management
- Work closely with the Head of Marketing to align performance marketing objectives with the broader marketing roadmap.
- Collaborate with cross-functional teams (Product, Content, Growth, Design) to ensure cohesive campaigns and brand consistency.
5. Reporting
- Produce regular performance reports, highlighting key insights, trends, and actionable recommendations for leadership.
- Present findings in weekly and monthly review meetings to guide decision-making and strategic planning.
6. Compliance and Best Practices
- Ensure all marketing activities comply with relevant regulations in the cryptocurrency and financial sectors.
- Stay updated on digital marketing best practices, industry trends, and emerging technologies to keep Freedx at the forefront of crypto marketing.
Requirements
1. Education & Experience
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree or certifications a plus.
- 3+ years of hands-on experience in performance marketing, digital advertising, or growth marketing, ideally within tech or fintech industries.
- Demonstrated success in email/lifecycle marketing, including segmentation, automation, and A/B testing.
2. Technical Skills
- Proficiency with digital marketing platforms (Google Ads, Facebook Ads, programmatic advertising, etc.).
- Experience using analytics and reporting tools (Google Analytics, Mixpanel, or similar).
- Familiarity with CRM platforms and marketing automation tools (e.g., HubSpot, Braze, Marketo).
3. Soft Skills & Attributes
- Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and presentation skills, capable of conveying complex ideas succinctly.
- Highly organized, detail-oriented, and adept at managing multiple projects simultaneously.
- Passion for the cryptocurrency and blockchain industry; knowledge of relevant trends and regulations is a definite advantage.
Benefits
What We Offer:
- Competitive salary and performance-based discretionary bonuses.
- Flexible work schedule.
- Generous paid leave.
- Opportunity for professional development, participation to industry events.
Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.