Performance Marketing Manager at Blockchain Association – Remote - USA | Jobyssey

You will own end to end strategy across global paid performance channels including Google Ads paid social and mobile user acquisition to drive new user growth and achieve ROI targets. You will design and run tests across creatives audiences bidding strategies and landing experiences and translate results into scalable playbooks for global markets. You will partner with Data Science and Analytics to design experiments incrementality tests and measurement frameworks that connect channel performance to business outcomes. You will lead platform relationships with Google Meta TikTok and others, aligning on betas measurement approaches and joint growth plans to unlock new capabilities. You will build and maintain performance dashboards and reporting with clear visibility by geo product and channel and proactively surface insights risks and opportunities to leadership. You will collaborate cross functionally with Product Marketing Legal Engineering Creative Data Science and regional teams.

Responsibilities

Own end to end strategy and execution across global paid performance channels including Google Ads paid social (Meta TikTok) and mobile UA to hit aggressive new user acquisition and efficiency targets.
Drive a rigorous testing and learning agenda across creatives audiences bidding strategies and landing experiences; translate results into scaled playbooks for global markets.
Partner with Data Science and Analytics to design experiments incrementality tests and measurement frameworks that connect channel performance to downstream business outcomes.
Lead platform relationships with Google Meta TikTok and others, aligning on betas measurement approaches, and joint growth plans to unlock new capabilities.
Build and maintain performance dashboards and reporting with clear visibility by geo product and channel; proactively surface insights risks and opportunities to leadership.
Collaborate cross functionally with Product Marketing Legal Engineering Creative Data Science and regional teams.

Requirements

A minimum of 5+ years of hands on performance marketing experience with deep expertise spanning paid search paid social and/or mobile user acquisition in an in house or agency environment
Proven track record owning large scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
Strong technical aptitude and experience leveraging LLMs no code low code platforms and automation tools (e.g. Zapier n8n Make Retool) to prototype custom agents and AI driven workflows that accelerate growth experimentation optimize operational efficiency and scale hyper targeted campaigns
Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker Hex Tableau Superset) to build and launch tests interpret results and make data grounded decisions.
Experience with full funnel measurement across app and web including event strategy SKAN iOS privacy aware execution and incrementality testing
B2C experience required fintech crypto or high consideration consumer financial products strongly preferred.
Excellent cross functional collaboration and communication skills able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
Highly organized with strong project management skills; able to manage multiple geographies campaigns tests and priorities in parallel while maintaining execution quality
Utilize generative AI responsibly maintaining human oversight to deliver business ready outputs and drive measurable improvements in workflow efficiency cost and quality.

Benefits

Equity
Bonus eligibility
Medical insurance
Dental insurance
Vision insurance
401(k) plan

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