Performance Marketing Executive
LAC GLOBAL (SINGAPORE) PTE. LTD. · Singapore ·
- Category
- Marketing
- Experience
- 1+ years
- Company size
- 51-200
Job Descriptions:-
- Responsible for digital ad buys execution (Social Media Accounts, Google Ad, Tiktok etc)
- Recognise and troubleshoot issues encountered in digital ads buying processes
- Liase with country teams for optimisation of ad assets
- Monitor daily campaign performance metrics and continuously improve results.
- Reporting on performance metrics and providing actionable insights to improve ROI.
- Conduct A/B tests on creatives, audiences, and landing pages to drive efficiency.
- Any other ad-hoc projects or tasks as assigned by the Manager
Job Requirements:-
- Experience in digital marketing management from ad buying to strategy planning and able to work with marketing for ad content creation
- Expertise in Google Ads, Meta Ads, Google Analytics 4 and other digital platforms.
- Sharp analytical skills with a data-driven mindset
- Attention to detail, self-starter with a growth mindset
- Minimum 1-2 years of experience in digital ad buys
- Diploma/Bachelor’s Degree, preferably in Marketing, Business Administration, Digital Media or related fields
- Preferred with Google, Meta, GA4, SEO/SEM Certified