Performance Marketing Executive - French Speaking

You'll own paid acquisition across the corridors that matter, driving real user growth across Meta, TikTok, Google App Campaigns, Apple Search Ads, and beyond. You'll operate inside the core Performance Marketing team, reporting to the Senior Performance Marketing Manager, working cross-functionally with Creative, Product, Data, and CRM. You'll own the full growth loop — from audience strategy and channel mix to creative briefing, measurement, and structured experimentation. If you love moving fast, hate wasted spend, and know how to turn performance data into culturally resonant content that actually converts, this is your role.

Responsibilities

• Own the full acquisition campaign lifecycle across Meta, TikTok, and other paid channels for French-speaking African markets — planning, audience strategy, budget allocation, optimisation, and scaling.
• Drive creative strategy for your campaigns: brief, iterate, and maintain a continuous pipeline of high-performing static, video, and UGC assets that are locally relevant and data-informed.
• Leverage MMP (AppsFlyer), dashboards and attribution frameworks to measure what's working, allocate budget with precision, and report clear, actionable insights to stakeholders.
• Build and execute structured A/B testing plans across audiences, creatives, bidding strategies, and landing experiences — turning hypotheses into validated growth levers.
• Support global acquisition efforts across Google App Campaigns, Apple Search Ads, DSPs, and emerging channels when the opportunity is right.
• Collaborate closely with Product and Data teams to understand user behaviour post-install and feed those insights back into acquisition strategy.
• Use AI tools to accelerate brief writing, creative iteration, audience research, and performance synthesis.

Requirements

• 2–4 years in performance marketing and paid acquisition, with a track record of hitting CAC and growth targets for a consumer mobile app.
• Native or fluent French speaker — you can brief creators, review copy, and communicate nuance in French without a second thought.
• Hands-on experience with mobile attribution and MMPs (AppsFlyer, Adjust, or Branch) and a solid grasp of privacy-focused measurement frameworks (SKAdNetwork, modelled conversions).
• Proven creative strategy skills — you've written briefs, directed UGC, and iterated on assets based on performance data, not gut feel.
• Experience running campaigns across multiple international markets, ideally in high-growth or emerging market contexts.
• Highly self-directed: you identify the opportunity, build the plan, and execute — without waiting to be told.