Performance Marketing Executive - AX26007

Actxa is a Singapore-rooted smart wearable company on a mission to make better health accessible at scale through technology. Built on years of innovation in connected devices and smart living, Actxa has grown into a trusted companion supporting individuals across the region in taking control of their wellbeing.

Our flagship product, the Actxa Core Smart Ring, features AI Glucose Scan, the world’s first clinically studied, non-invasive approach to glucose awareness, delivering a Normal or Elevated reading in just one minute through a ring designed for everyday wear.

We are looking for a Performance Marketing Executive to manage and optimize the performance funnel across paid media and organic discovery, while supporting our channel sales partners with marketing execution. You will run and optimize paid campaigns across Meta, Google and TikTok, drive organic visibility through SEO and Generative Engine Optimization (GEO), and support distributors and retail partners with the marketing tools they need to sell Actxa effectively. You will also help ensure that the Actxa Core Smart Ring and AI Glucose Scan are represented accurately and prominently wherever customers search, whether through a search engine or AI answer engine.

This is a hands-on, metrics-driven role suited to someone equally comfortable building a Meta Advantage+ campaign, briefing a retail partner's sales team, and investigating a drop in organic traffic following a Google algorithm update.

Paid Media (Meta, Google, TikTok)

• Plan, launch and manage paid campaigns across Meta, Google (Search, Shopping, Performance Max) and TikTok, aligned with revenue and CAC/ROAS targets.
• Work within allocated budgets across channels and campaigns, reallocating spend toward the best-performing audiences, creatives and placements.
• Build and maintain audience segmentation, retargeting and lookalike strategies across platforms.
• Partner with the creative team to brief, test and refine ad creative and copy, running structured A/B tests across hooks, formats and offers.
• Monitor pixel and conversion tracking, attribution and campaign health, and troubleshoot tracking issues as platforms evolve, including iOS/privacy changes, Meta CAPI and GA4.

SEO & GEO

• Manage on-site and off-site SEO, including keyword strategy, technical SEO health, on-page optimization and content recommendations to improve organic search traffic and rankings.

• Develop and execute a Generative Engine Optimization (GEO) approach to help ensure Actxa's products, claims and content are accurately surfaced and cited by AI answer engines such as ChatGPT, Google AI Overviews and Perplexity.
• Work with the content team to structure product and educational content, including schema markup, clear claims and FAQ formatting, for both traditional search and AI-driven discovery.
• Track organic and AI-referral visibility, keyword rankings and share of voice against competitors in the smart wearable and glucose-monitoring space.

Channel Sales & Marketing Support

• Act as the marketing point of contact for distributors, resellers and retail channel partners, supporting their sales efforts with campaigns, assets and promotions.

• Develop co-marketing materials, including sell sheets, in-store/POS collateral, digital banners and campaign toolkits, tailored to each channel partner's needs.
• Plan and execute joint promotional campaigns and trade activities with channel partners, aligned with regional launch and sales calendars.
• Train and brief channel partner sales teams on product positioning, claims and key selling points for the Actxa Core Smart Ring and AI Glucose Scan.
• Track channel partner performance and marketing ROI, and share insights to improve ongoing sell-through.

Reporting & Optimization

• Build and maintain performance dashboards across paid and organic channels, reporting weekly and monthly on spend, ROAS, CAC, conversion rate and organic growth.

• Translate performance data into clear, actionable recommendations for budget shifts, creative refreshes and campaign improvements.
• Stay current on platform updates across Meta, Google and TikTok, including algorithm and policy changes, and adjust execution accordingly.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Digital Marketing or a related discipline.
• Experience in health tech, wearables, consumer electronics or FMCG is a plus.
• 3–5 years of hands-on experience running paid media across Meta and Google Ads; TikTok Ads experience is strongly preferred.
• Working knowledge of SEO fundamentals, including keyword research, technical SEO and on-page optimization, with familiarity with or a strong interest in GEO and AI search optimization.
• Proficient in the use of generative AI tools to support campaign planning, content development, customer and market research, performance analysis, SEO/GEO, reporting and day-to-day marketing execution.
• Experience supporting channel sales or distributor and retail partners with marketing collateral and campaigns is a strong plus.
• Comfortable working with GA4, Meta Ads Manager, Google Ads, TikTok Ads Manager and marketplace seller dashboards.
• Strong analytical skills, with the ability to interpret performance data, identify trends and turn insights into actions rather than simply reporting numbers.
• Excellent attention to detail, particularly when working with product claims and regulatory-sensitive content.
• A self-starter who can manage multiple channels and priorities independently in a fast-moving team.