Performance Marketing Assistant Manager
lego · Shanghai ·
- Work mode
- Hybrid
- Category
- Marketing
Job Description
Do you want to be part of a growing business where you can build traffic acquisition strategies, boost efficiency, and make a real impact with your performance marketing skills?
Here's a phenomenal job opportunity for you to use your strong performance media planning and execution expertise to not only benefit our investment efficiency, also inspire the traffic acquisition strategy!
No relocation assistance is offered for this position
Play your part in our team succeeding
Effective traffic management and continuous efficiency improvement are critical to online business growth. This role will support the team to define the overall traffic acquisition strategy and drive robust implementation, ensuring efficient paid media investment, expanding audience reach, and exploring emerging trends. The role will also collaborate closely with the sales team to achieve CS targets and work with the brand marketing activation team on key GTMs to ensure media strategies are fully aligned and integrated.
Core Responsibilities
Build a holistic view of traffic operation (free/paid/activation) for assigned platforms through performance tracking, future trend forecasting and KPI setting
Develop an integrated media plan through media mix, phasing, target audience, and theme line investment and paid ads creative
Oversee media agency for daily operations and real-time optimization; integrate with ISVs for precise targeting to improve ROI
Deliver regular media performance analysis to improve resource efficiency; track and report on key KPIs such as traffic acquisition and major campaign results
Collaborate with sales team to align traffic operations and ensure CS targets remain on track
Do you have what it takes?
Bachelor’s degree in business, Maths, Statistics, Economics and related fields would be preferred
5-year + proven experience in EC paid media management, traffic management and operation
Strong data analytic skills and storytelling abilities
Data-driven attitude and attentions to details
Strong communication skills to work collaboratively in a cross-function team environment
Faster learner, adaptable and can-do-attitude; able to work under pressure
Strong influence skill, able to lead media agency to ensure robust implementation
Professional experience in Microsoft Office tools (e.g. Excel, and PowerPoint)
#LISZ
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.