We are seeking a highly skilled and data-driven Performance Marketing Assistant Manager to plan, execute, and optimize digital campaigns across channels such as Google Ads, Meta Ads, and other paid media platforms. The ideal candidate will be hands-on with performance marketing, comfortable working with analytics and tracking tools, and capable of translating insights into actions that improve ROI, lead quality, and overall business growth.

Key Responsibilities

1. Campaign Development & Optimization

· Plan, launch, and manage performance campaigns across Google, Meta, and other relevant platforms to achieve CPL/CPA and ROI targets.

· Continuously optimize campaigns through audience refinement, bidding strategies, creative testing, and funnel improvements.

· Set up and maintain conversion tracking, pixels, UTMs, and goal measurement to ensure accurate performance attribution.

· Design and run A/B tests (ad copies, audiences, landing pages) and present findings with clear recommendations.

2. Data Analytics & Reporting

· Collect, organize, and analyze campaign-level and channel-level data to identify trends, gaps, and growth opportunities.

· Build and maintain performance dashboards/reports to share weekly and monthly results with stakeholders.

· Track and report on key metrics such as impressions, CTR, CPC, CPA, ROAS, lead quality, and funnel drop-offs using tools like Google Analytics/GA4, Meta Ads Manager, and Tag Manager.

· Translate data into actionable insights to improve efficiency and scale.

3. Budget & Performance Management

· Assist in planning and distributing monthly/quarterly digital marketing budgets across channels based on goals and historical performance.

· Monitor daily spends to ensure alignment with budgets and pacing plans.

· Recommend reallocation of budgets across campaigns/channels to maximize business outcomes.

4. Competition & Industry Monitoring

· Conduct regular competitor and keyword/ad creative benchmarking to identify whitespace and new opportunities.

· Stay current on platform updates, new ad formats, targeting capabilities, and industry best practices in performance marketing.

· Share learnings and POVs with the wider marketing team for continuous improvement.

5. Cross-Functional Collaboration

· Work closely with content, design, product, and sales teams to ensure ad messaging, landing pages, and lead flows are aligned.

· Provide feedback on landing page performance and partner with teams to improve conversion rates

Requirements

Qualifications & Skills:

· Bachelor’s/Master’s degree in Marketing, Business, Analytics, or a related field.

· 3–5 years of hands-on experience in performance/digital marketing managing paid campaigns across Google and Meta; exposure to programmatic/Bing is a plus.

· Strong analytical mindset with the ability to read data, spot trends, and make decisions quickly.

· Proficiency in Google Ads, Meta Ads Manager, Google Analytics/GA4, Tag Manager, and basic tracking concepts.

· Experience with lead-gen funnels (preferred for real estate/high-value categories).

· Excellent communication and stakeholder management skills.

· Ability to work in a fast-paced, results-oriented environment with ownership of KPIs.