Performance Marketing Analyst
flatrock · Colombo ·
- Category
- Marketing
Campaign Management & Optimization
- Monitor and optimize campaigns on a daily basis (not organic, no Google or Meta Ads)
- Identify issues and improve performance continuously
- Set up and manage tracking, attribution, and campaign structure
- Work with pixels, tracking logic, and platform settings
- Run A/B tests and performance experiments
- Analyze campaign and user acquisition data to identify trends and opportunities
- Build and maintain reports and dashboards (Excel / Google Sheets)
- Turn data into actionable insights for growth and optimization
- Support decisions on scaling and performance improvement
- Use AI tools to improve analysis, reporting, and workflows
- Build simple automations to reduce manual work
- Continuously look for smarter and faster ways of working
- Explain performance results in a clear and simple way
- Share insights and actionable recommendations
- Build trust through transparency and consistency
- Align with clients on goals, KPIs, and expectations
- Strong analytical and data-driven mindset (must-have)
- Comfortable working with tools, data, and technical setups
- Experience in performance marketing / user acquisition is a plus
- Interest in or experience with AI tools
- Very good English skills (written & spoken)
- Proactive, independent, and results-oriented mindset
- Strong problem-solving and prioritization skills
- Ability to manage multiple campaigns/accounts
- Attention to detail and ownership of results