Performance Marketing & AI Marketing Specialist
iCareManager ·
- Category
- Marketing
- Experience
- 5+ years
iCareManager ·
We are seeking a highly skilled Performance Marketing & AI Marketing Specialist to help scale our marketing engine through data-driven performance marketing, AI-powered workflows, and full-funnel campaign optimization.
The top priority for this role is strong, hands-on expertise in end-to-end performance marketing. The ideal candidate understands how to plan, launch, optimize, and report on campaigns across the full customer journey, including paid media strategy, lead generation, funnel optimization, conversion tracking, landing page performance, retargeting, campaign analytics, and ROI-focused reporting.
This role is especially well suited for someone with experience in healthcare technology, B2B marketing, senior care, assisted living, long-term care, or other healthcare-related audiences. The right candidate should know how to build campaigns that generate qualified leads, improve conversion rates, and support measurable business growth.
In addition to performance marketing, this person should be highly capable with modern AI marketing tools. They should understand prompt engineering, AI-assisted campaign execution, and agentic marketing workflows, including how to help build, test, and optimize AI agents that improve marketing operations. This includes using AI not only for content creation, but also for campaign automation, reporting, lead nurturing, audience research, workflow efficiency, and marketing performance improvement.
Reporting directly to the CMO, this role will play a key part in scaling marketing across paid, organic, social, email, and AI-enabled channels. We are looking for someone who is strategic, analytical, execution-focused, and comfortable using both marketing fundamentals and emerging AI tools to drive measurable growth.
Own and optimize performance marketing campaigns across paid search, paid social, retargeting, display, and other high-converting channels
Build, manage, and improve full-funnel paid marketing campaigns focused on lead generation, conversion, and measurable ROI
Develop landing page strategies, campaign funnels, ad messaging, A/B tests, and conversion optimization plans
Set up, monitor, and analyze campaign tracking, including pixels, UTMs, conversion events, attribution, and reporting dashboards
Manage and optimize campaigns for audiences such as assisted living facilities, senior care providers, healthcare technology buyers, and related B2B decision-makers
Use AI tools and prompt engineering to improve campaign strategy, ad creative, audience research, messaging, content development, and reporting
Help build and manage AI agents that support marketing workflows, including lead nurturing, campaign execution, content pipelines, reporting, and marketing automation
Apply agentic AI marketing strategies to improve speed, personalization, efficiency, and campaign performance
Create, test, and refine high-quality prompts for AI-assisted copywriting, campaign ideation, market research, competitor research, and performance analysis
Support social media marketing efforts across organic and paid channels, including content planning, campaign execution, engagement, and performance review
Write and edit marketing copy for ads, landing pages, emails, social media, lead magnets, and campaign assets
Manage email marketing campaigns, including segmentation, automation workflows, lead nurture sequences, A/B testing, and performance tracking
Use tools such as GoHighLevel, HubSpot, Meta Ads Manager, Google Ads, LinkedIn Ads, Google Analytics, Looker Studio, ClickUp, Asana, or similar platforms
Collaborate with design, sales, product, and leadership teams to align messaging, campaign strategy, and business goals
Monitor, analyze, and report on campaign performance, turning data into clear recommendations and next steps
3-5+ years of hands-on marketing experience, with a strong focus on performance marketing
Advanced knowledge of performance marketing, including paid ads, funnel strategy, conversion optimization, lead generation, tracking, analytics, and ROI reporting
Proven experience managing paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, or similar channels
Strong understanding of B2B marketing, preferably in healthcare tech, senior care, assisted living, long-term care, SaaS, or related industries
Strong prompt engineering skills with practical experience using AI tools for marketing strategy, copywriting, content generation, research, and campaign optimization
Experience with AI agentic marketing and the ability to help build, manage, or improve AI agents for marketing workflows
Working knowledge of social media marketing, including organic content, paid social campaigns, audience targeting, and performance analysis
Experience with marketing automation platforms such as GoHighLevel, HubSpot, or equivalent tools
Ability to define KPIs, build dashboards, analyze performance, and communicate insights clearly
Strong copywriting and editing skills for ads, landing pages, emails, and social media content
Excellent written and verbal communication skills in English
Strong organizational skills and ability to manage multiple campaigns and priorities in a remote environment
Self-driven, proactive, analytical, and comfortable working in a fast-moving marketing environment
Experience marketing to assisted living facilities, senior living communities, healthcare providers, or care management organizations
Experience in healthcare technology, SaaS, or B2B lead generation
Experience building or managing AI agents for marketing, sales enablement, or customer acquisition workflows
Familiarity with SEO, AEO, GEO, and AI-driven search visibility strategies
Experience with CRM workflows, lead scoring, nurturing campaigns, and lifecycle marketing
Ability to combine creative marketing ideas with data-driven decision-making
The ideal candidate is a performance marketer first, with strong AI and automation skills. They know how to drive qualified leads, optimize campaigns, improve conversion rates, and use data to make smart marketing decisions.
They are also deeply curious about AI and understand how prompt engineering, AI agents, and automation can make marketing faster, smarter, and more scalable.
This person should be comfortable working independently, testing new ideas, analyzing results, and continuously improving campaigns to support growth.