Performance Manager at Asharq News – United Arab Emirates | Jobyssey

KEY RESPONSIBILITY AND ACCOUNTABILITY

As a Performance and Ad Technology Manager at Asharq, you will be responsible for developing, implementing, and optimizing performance-driven content marketing strategies across various digital channels. You will play a crucial role in achieving our business objectives by driving traffic, increasing conversions, and maximizing return on investment (ROI) through managing our ad stack from CRM to marketing automation tools.

Develop and execute performance marketing strategies across multiple digital channels, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, and programmatic advertising.
Manage and optimize paid search, social media, display, and retargeting campaigns to achieve key performance metrics such as ROI, CPA, CPL, and CAC.
Integrating multiple push and measurement audience-related platforms (like email marketing systems, GTM, and analytics platforms) to ensure seamless communication and data sharing across the tech stack.
Utilizing data to create detailed audience segments based on behaviors, demographics, and other criteria.
Implementing and managing marketing automation tools to deliver personalized content, campaigns, and messages to different audience segments.
Automating workflows to ensure that the right audience receives the right message at the right time through the right channels.
Work closely with web development and business analytics teams to ensure accurate website measurement, data collection, and reporting.
Develop and maintain reports and dashboards to communicate performance metrics, insights, and recommendations to stakeholders.
Collaborate with the content team to design and test ad creatives and landing pages for maximum impact and engagement.

SKILLS AND COMPETENCIES

Bachelor’s degree in marketing, Business, or a related field.
5+ years of experience in performance marketing, ad tech, or a similar role.
Proven track record of managing successful digital marketing campaigns with a focus on ROI and growth.
Strong understanding of digital marketing channels, including PPC, social media advertising, display, and retargeting.
Proficiency in analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
Proven track record of working with CRMs, DSP, and tools such as GTM.
Excellent analytical skills and the ability to interpret data to make data-driven decisions.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Excellent communication and presentation skills.
Knowledge of SEO and content marketing strategies is a plus.
Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

Media experience is a great plus
Arabic fluency
Experience in building dashboards through Looker Studio or any other BI tool
Experience in building data pipelines for reporting purposes

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