Performance Email Marketing Manager & Social Media in Coconut Creek
Energy Jobline ZR · Coconut Creek, US ·
- Employment
- Contract
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- Marketing
Energy Jobline ZR · Coconut Creek, US ·
Job DescriptionJob Description
Position: Performance Email Marketing Manager & Social Media
Focus: Email Revenue, ROAS, Klaviyo, SendGrid & Social Media
Experience Level: Experienced / Senior
About Blades Direct
Blades Direct is a growing eCommerce company serving the construction, concrete, hardscaping, landscaping, and professional contractor markets. We sell diamond blades, concrete saws, floor grinders, compactors, trenchers, construction equipment, tools, accessories, and other professional-grade products nationwide.
We are looking for an experienced Performance Email Marketing Manager who understands that email marketing is ultimately about one thing: profitable revenue growth.
This is not simply a newsletter or graphic-design position.
We want someone with a proven track record of generating strong revenue and ROAS through email marketing, particularly using Klaviyo and SendGrid.
The ideal candidate is highly analytical, creative, organized, and comfortable taking ownership of the entire email marketing program—from strategy and segmentation to copywriting, automation, testing, deliverability, reporting, and revenue optimization.
When email responsibilities are handled, this person should also be versatile enough to assist with social media management, content, promotions, and other digital marketing initiatives.
What You Will Be Responsible For
You will take an active role in growing revenue from our email and customer database.
Your responsibilities will include:
Klaviyo Flow & Automation Experience
We are looking for someone who understands how to build and optimize sophisticated lifecycle marketing programs.
Experience should include flows such as:
You should understand that simply having these automations active is not enough. We expect you to continually analyze and improve their performance.
We Are Looking for a Performance Marketer
We want someone who can look at an email marketing account and immediately begin identifying opportunities.
You should be able to answer questions such as:
Where is the revenue coming from?
Which customer segments are most profitable?
Which automations are underperforming?
Which customers should receive this promotion?
Which customers should NOT receive it?
How can we increase repeat purchases?
How can we increase revenue per recipient?
How can we improve conversion rates without damaging deliverability?
What should we test next?
You should be comfortable making decisions based on actual performance data rather than assumptions.
Required Experience
Candidates should have strong professional experience with:
Experience working with Shopify stores is strongly .
Proven Results Are Important
We are specifically looking for candidates who have previously managed email marketing programs that generated meaningful eCommerce revenue.
During the interview process, candidates should be prepared to discuss previous results, including examples such as:
Screenshots, dashboards, case studies, or other examples of previous performance are strongly encouraged where confidentiality agreements allow.
If your experience is primarily creating newsletters without responsibility for revenue or performance, this position will probably not be the right fit.
Social Media & Additional Marketing Responsibilities
We are looking for someone versatile.
When email marketing priorities are completed, you may also assist with:
Experience with Meta/Facebook/Instagram marketing is a major plus.
The Ideal Candidate
You may be a great fit if you are:
Most importantly, we want someone who takes ownership of performance.
We don't want someone who simply sends campaigns because they are on the marketing calendar.
We want someone who asks:
"How do we make this campaign generate more profitable revenue?"
Qualifications
Additional experience with any of the following is a plus:
You do not need to be an expert in every area, but versatility is highly valued.
What Success Looks Like
Success in this position means:
Increasing email-attributed revenue.
Increasing revenue generated from automated flows.
Improving campaign profitability.
Increasing repeat purchases.
Increasing customer lifetime value.
Finding additional revenue opportunities within our customer database.
Maintaining healthy email deliverability.
Continuously testing and improving performance.
Building a stronger lifecycle marketing program rather than simply sending more emails.
How to Apply
Please submit your resume along with a short explanation of your experience with Klaviyo, SendGrid, and eCommerce email marketing.
We would also like you to answer the following:
Please include actual performance numbers whenever possible.
We are looking for someone who can demonstrate that they have successfully turned email marketing into a significant and profitable revenue channel for previous eCommerce businesses.
Company Description
Blades Direct is one of the fastest-growing distributors in the construction equipment and diamond tool industry, offering the stability of an established company with the energy and opportunity of a high-growth organization. We have one of the largest presences on Social Media for our industry. Our sales team operates in a performance-driven environment with uncapped earning potential, strong leadership support, and clear paths for career advancement. If you are competitive, motivated, and want to build a long-term, high-income sales career, this is a place where your results truly drive your success.
Company DescriptionBlades Direct is one of the fastest-growing distributors in the construction equipment and diamond tool industry, offering the stability of an established company with the energy and opportunity of a high-growth organization. We have one of the largest presences on Social Media for our industry. Our sales team operates in a performance-driven environment with uncapped earning potential, strong leadership support, and clear paths for career advancement. If you are competitive, motivated, and want to build a long-term, high-income sales career, this is a place where your results truly drive your success.