Performance Creative Strategist - Public Nectar

Role: Performance Creative Strategist

Function: Creative Strategy, Performance Creatives, Content Development
Reports to: Managing Director
Salary range: £35k/yr - £45k/yr
Core Responsibility: Develop performance-driven creative strategies that drive engagement, conversions, and growth for our clients through data-led insights and strategic planning.
KPI: Creative performance metrics, Client retention and Cross Service upsells

Department: Creative
Location: Remote (UK-based)
Employment Type: Full-time, Permanent
Experience Level: Mid-level (2+ years)

This is Public Nectar

Where performance meets purpose

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset — always reaching, always evolving.

As a fast-growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 34 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.

Our Values:

• Winners Win - We get the job done right, rain or shine
• Full Ownership - Accountability is our North Star
• Integrity - Do what's right, not what's easy
• Never Stand Still - 1% better every day leads to extraordinary heights
• High Energy - Passion fuels performance
  

The Opportunity

Join our dynamic creative team as a Performance Creative Strategist and become the strategic mastermind behind campaigns that don't just capture attention, they drive exceptional business results. You'll be developing performance-driven creative strategies that fuel engagement, conversions, and growth for our diverse portfolio of clients, from ambitious startups to established national brands.

This isn't just about creating beautiful content, you'll be the bridge between data insights and creative execution, transforming customer psychology into scroll-stopping campaigns that deliver measurable impact. If you're passionate about the intersection of creativity and performance, this is where strategy meets success.

What You'll Own

Strategic Creative Development

• Develop performance-driven creative strategies that align with client business objectives, using data and insights to guide decision-making
• Create comprehensive creative testing roadmaps based on core client KPIs and deep audience research
• Transform customer insights into compelling messaging strategies that resonate with target audiences and drive conversions
• Continuously experiment with new creative concepts and strategies to deliver breakthrough results for clients

Research & Insight Generation

• Deep dive into client reviews, social platforms, and market research to extract key insights including:
  • Product and company value propositions that differentiate in the market
  • Customer pain points and emotional triggers
  • Desired outcomes and purchase motivations
  • Common misconceptions and objections to address
• Develop informed messaging strategies based on comprehensive audience research and competitive analysis

Creative Direction & Collaboration

• Brief creative iterations and new concepts to designers based on strategic roadmaps and performance insights
• Collaborate closely with Paid Social Specialists and creative teams to brainstorm breakthrough ideas and optimise campaign performance
• Lead UGC content strategy, working directly with creators to ensure high-quality, commercially viable content delivery
• Provide strategic feedback to creators to develop and improve their UGC creative output

Performance Analysis & Optimisation

• Analyse creative performance using key storytelling metrics including hook rates, hold rates, and 100% video play rates
• Use creative reporting data to inform strategic decisions and guide future campaign directions
• Implement creative systems and best practices to ensure consistent, scalable results across client portfolios
• Contribute to team knowledge sharing and the development of creative excellence standards

Multi-Brand Portfolio Management

• Manage multiple projects for different brands simultaneously, delivering quality strategy and briefing documents on time
• Ensure all creative strategies align with individual client needs while maintaining attention to detail and strategic focus
• Stay constantly aware of emerging trends across social platforms and identify new content angles and opportunities
• Lead content and creative strategy confidently across all major social media platforms
  

AI, Automation & Innovation

• Use AI tools daily to increase speed, output, and quality
• Build automations, internal tools, bots, and workflows
• Experiment with new AI tools and models as they launch
• Constantly look for ways to compound output using technology

What You Bring

Essential Experience

• Minimum 2 years of experience working within media buying/creative, ideally within an agency setting
• Strong expertise in creative performance reporting and analysis, with deep understanding of key metrics
• Proven experience briefing creatives across multiple platforms based on performance data and strategic insights
• Demonstrated ability to conduct in-depth research with strong pattern recognition skills
• Experience adopting and implementing creative systems and processes for scalable results

Strategic & Analytical Skills

• Excellent understanding of human psychology, sociology, and consumer behaviour — you know why people buy
• Strong knowledge of key storytelling creative metrics and how to optimise for performance
• Ability to transform complex data into actionable creative strategies and clear briefing documents
• Experience with creative testing methodologies and performance measurement frameworks

Personal Attributes & Soft Skills

• Self-starter mentality with the ability to motivate yourself and drive projects forward independently
• Exceptional organisational skills with proven ability to manage multiple projects simultaneously while meeting all deadlines
• Outstanding communication and writing skills for creating compelling briefs and strategic documents
• Meticulous attention to detail ensuring all work meets the highest quality standards
• Relentless drive to learn continuously and solve any creative challenge thrown your way

What Would Make You Stand Out

• Leadership and team management experience
• Background working with D2C or eCommerce brands
• Experience with UGC content creation and creator management
• Knowledge of paid social advertising platforms and their creative requirements
• Understanding of conversion rate optimisation and landing page best practices
• Familiarity with creative production workflows and design processes
  

Your Growth Journey

6 Months In

• Consistently developing performance-driven creative strategies that deliver measurable results for client accounts
• Building strong collaborative relationships within your creative team and across departments
• Establishing repeatable workflows for creative strategy development and performance analysis
• Contributing valuable insights to team knowledge sharing and creative excellence initiatives

12 Months In

• Trusted with high-value clients and recognised for strategic impact on campaign performance and growth results
• Created best-in-class creative strategy frameworks that drive exceptional client outcomes
• Leading creative strategy discussions and mentoring newer team members
• Potential progression to Senior Performance Creative Strategist, taking on larger accounts and more complex strategic challenges

24 Months In

• Recognised as a key creative leader within the agency, driving innovation and strategic thinking
• Managing some of the largest and most complex creative accounts, delivering industry-leading performance results
• Potential advancement to more senior Creative Strategy roles
• Shaping the agency's overall approach to creative strategy and performance optimisation
  

What We Offer

Competitive Package

• Competitive salary commensurate
• 28 days paid holiday plus bank holidays
• Your birthday off (because creativity deserves celebration)

Professional Growth & Development

• Access to £10,000 worth of training courses and professional development opportunities
• Mentorship from highly experienced digital marketing and creative strategy experts
• Working with a wonderfully diverse portfolio of clients, strengthening your strategic skillset across multiple niches
• Clear career progression pathways within our rapidly growing creative team

Work-Life Excellence

• Fully remote work environment
• Subsidised gym membership of up to £50 per month to keep your energy high
• Regular social events — quarterly team gatherings with diverse bonding activities

Culture & Environment

• Collaborative, high-energy creative environment where your strategic thinking drives real business impact
• Opportunity to see your creative strategies translate into measurable growth for exciting D2C brands
• Agency culture built on continuous improvement, knowledge sharing, and creative excellence
• Work alongside passionate professionals who are committed to pushing creative boundaries
  

Ready to Join Us?

If you're excited about developing creative strategies that don't just win awards but drive real business growth, and want to be part of a team that values both creative excellence and performance results, we can't wait to hear from you!

Application Process

Stage 1: Initial call with Lewis Lindsay, Founder of Public Nectar
Stage 2: Short assignment to assess your strategic thinking and creative approach