Partner Programs Manager

What a Partner Programs Manager does at HP:

• Advisory to country sales and channel leaders on partner landscape, capability, coverage, and readiness, translating business priorities into profiling, specialization, certification, and quota actions.

• Own partner lifecycle governance, including onboarding, membership, profile integrity, salesperson mappings, mergers and acquisitions, hierarchy changes, landscape reviews, and exception management.

• Manage partner specialization and certification requirements, monitor attainment and renewal status, identify capability gaps, and work with stakeholders to improve partner eligibility, differentiation, and route-to-market readiness.

• Lead quarterly partner profiling across relevant routes to market, ensuring partner segmentation and hybrid RTM alignment support coverage, growth priorities, and investment decisions.

• Provide timely partner insights and recommendations to country Channel Sales and Sales Ops to improve capacity planning, partner engagement, and execution against business priorities.

• Shape and communicate profiling, specialization, certification, and quota-deployment frameworks, timelines, guidelines, tools, and business implications to drive consistent adoption.

• Serve as the Market subject-matter expert for Check Engine and Click & Go and Chanaplan, enabling stakeholders to use partner data and tools effectively and championing process improvements.

• Coordinate on-target partner quota deployment in ChanaPlan and approved offline tools, aligning targets with partner potential, coverage priorities, and governance requirements.

• Lead range checks, confirm MCO target readiness with Sales Ops, conduct UAT, and prepare and submit ChanaPlan change-request requirements arising from Amplify program changes. Drive timely resolution of system, partner-data, and cross-functional process issues, while enforcing compliance with profiling and quota-deployment requirements, timelines, and governance standards.

Individuals who will do well in this role in HP, usually possess:

• Degree or MBA in Marketing or related field

• 3–5 years of relevant experience in channel partner management, channel business operations, sales operations, or a related commercial role.

• Demonstrated experience using partner profiling, specialization, certification, onboarding, or quota insights to support channel planning and business execution.

• Strong business-partnering and stakeholder-management skills across country sales, channel teams, Sales Ops, and cross-functional partners.

• Ability to translate data, partner capability, and governance requirements into clear recommendations, priorities, and actions.

• Strong written and verbal communication, analytical judgment, and structured problem-solving skills, with the ability to influence without direct authority.

Preferred Experience

• Hands-on experience with ChanaPlan, Check Engine, Click & Go, or comparable partner-management systems.

• Exposure to partner certification, route-to-market models, hierarchy management, or channel program governance.

• Experience conducting user acceptance testing and troubleshooting business-process or system issues.

• Experience working across multiple countries, markets, or hybrid channel environments.

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