Panel Manager

The Regional Panel Manager is accountable for regional panel insight, panel and sample-health diagnosis, audience development planning, and effective coordination between regional commercial and research needs and global panel activity.

The role owns the diagnosis, prioritisation and coordination of regional panel needs, while recognising that execution may sit across Panel, Sampling/Operations, Product, Research, Commercial or other global teams.

The Regional Panel Manager ensures that panel-development decisions are evidence-led and focused both on appropriate population benchmarks and on YouGov's ability to reliably deliver commercially and strategically important audiences.

Responsibilities

• Monitor and report on regional panel health, including panel size, composition, availability, utilisation and activity, assessing performance against appropriate demographic and geographic population benchmarks as well as identified research and commercial audience requirements.

• Develop a fact-based understanding of regional sample feasibility, identifying where panel depth, geographic distribution, incidence, profiling coverage or other panel-related limitations constrain YouGov's ability to reliably deliver priority audiences.

• Investigate and troubleshoot suspected panel-related issues affecting commercial delivery or growth, determining whether the underlying constraint is genuinely panel-related or sits elsewhere, and coordinating the appropriate cross-functional response.

• Work with regional Commercial and Research teams, as well as Sampling/Operations and external sample buyers, to translate current demand, recurring feasibility challenges and longer-term growth plans into clear, prioritised audience requirements.

• Develop and maintain the regional panel development plan, defining priority geographic, demographic and other audiences and establishing measurable objectives based on identified business and research needs.

• Recommend targeted panel-development interventions only where evidence identifies a genuine panel constraint, recognising that the appropriate response may involve Panel, Sampling/Operations, Product, Research, Commercial, external sample partners or changes to existing processes rather than panel recruitment alone.

• Act as the primary regional point of contact for panel matters, representing regional requirements and providing local market context to global Panel and other relevant teams.

• Own the coordination of responses to regional panel and sample requirements, ensuring clear ownership, agreed next steps and appropriate timelines across functions; track progress and escalate unresolved needs or dependencies. The role is accountable for diagnosis, prioritisation and coordination, but is not necessarily the direct operational owner of every intervention.

• Identify gaps in critical profiling coverage and coordinate the actions required to maintain the profiling depth necessary to support priority research and commercial audiences.

• Identify and coordinate regional experimentation across acquisition, onboarding, engagement and retention, establishing clear objectives and evaluating whether interventions materially improve coverage, availability and deliverability for the audiences they were designed to address.

• Measure the effectiveness of the regional panel development plan, focusing not simply on recruitment volumes or panel growth but on whether identified panel constraints have been resolved and priority audiences have become more reliably deliverable.

• Monitor survey-related member feedback, third-party reviews and relevant quality indicators, investigating emerging issues and coordinating action where necessary to protect panelist experience, engagement and panel quality.

Technical Skills and Competencies

• Strong understanding of online panels, sampling and sample feasibility.

• Experience using reporting and data-visualisation tools.

• Ability to interpret panel, sampling and survey-performance data.

• Strong analytical and diagnostic skills.

• Ability to distinguish panel constraints from sampling, survey, product or process issues.

• Ability to translate commercial and research needs into measurable audience priorities.

• Understanding of panel recruitment, onboarding, engagement and retention.

• Ability to design and evaluate targeted experiments.

• Understanding of panel quality, member experience and data protection.

Behavioural Skills and Competencies

• Excellent communication skills.

• Evidence-led and objective.

• Strong problem-solving skills.

• Commercially aware and able to prioritise effectively.

• Collaborative across teams and functions.

• Confident coordinating activity without direct authority.

• Clear and concise communicator.

• Comfortable challenging assumptions constructively.

• Proactive and accountable.

• Organised and able to manage multiple priorities.

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
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