Paid Social Media Strategist

About Get Found First

Get Found First is a premier digital marketing agency and Google Premier Partner. We’re built on a simple idea: strategic, data-driven marketing drives real business growth. We’re expanding our paid media team and looking for a seasoned Paid Social Strategist who’s ready to own campaigns, lead strategy, and grow with us.

Role Overview

We’re seeking a proven professional with deep expertise in paid social advertising—primarily Meta. You’ll strategically plan and execute campaigns from beginning to end, but this role goes beyond day-to-day management. You’ll shape GFF’s paid social approach across the agency, collaborate with account managers and Google Ads strategists to build integrated campaigns, and have a direct voice in our leadership decisions. If you thrive on ownership and want to build something meaningful, this is your role.

Key Responsibilities

• Strategically plan and execute paid social campaigns from beginning to end on Meta, LinkedIn, TikTok, Pinterest, etc. Build and optimize campaign structures, audiences, retargeting, and conversion tracking.
• Run continuous A/B testing across audiences, creative, bids, and placements—and act on what you learn.
• Monitor performance and deliver actionable insights that drive strategic decisions.
• Communicate campaign performance and strategic recommendations to clients and internal teams in clear, compelling ways that build trust and drive alignment.
• Partner with account managers and Google Ads specialists to align cross-channel strategies and deepen client results.
• Help grow GFF’s paid social practice and contribute directly to agency strategy.

Qualifications

• Minimum of three plus of hands-on experience managing paid social campaigns on Meta.
• Proven track record in scaling campaigns and improving return on ad spend.
• Expert-level knowledge of Meta Ads Manager, pixels, and conversion API.
• Strong analytics skills and comfort with GA4 and data interpretation.
• Skilled in audience targeting (lookalikes, retargeting, offline/customer list uploads) and lead generation campaigns—including Instant Forms, website lead optimization, and e-commerce; experience managing large budgets ($50K+) and pulling insights from reporting tools like Looker is a plus.
• Experience managing multiple client accounts in an agency setting.
• Excellent communication skills—able to translate data and strategy into clear recommendations for both clients and cross-functional teams. Comfortable discussing campaign performance and identifying opportunities to deepen client relationships through expanded social strategies.
• Collaborative mindset and comfort working across teams and with leadership. Must be comfortable working with video and design teams and delivering clear briefs and learnings.

Work Arrangement

In-office preferred

Why Join Us

You’ll have real ownership of our paid social practice, direct access to leadership, and the chance to shape how a growing agency approaches paid media. We invest in our team: health insurance with company contribution, retirement matching, paid vision and dental coverage, paid disability insurance, and the support you need to do your best work. We’re looking for someone ready to make an immediate and lasting impact.