Paid Social Media Buyer

We are seeking a Paid Social Media Buyer with 4-5 years of experience running multi-platform campaigns, with a strong foundation in Meta (Facebook/Instagram Ads Manager) and experience across one or more of TikTok, Pinterest, or Reddit.

This role goes beyond execution - you will play a critical part in content briefing, testing, and mapping paid creative against the funnel.

You’ll work with a diverse mix of brands and verticals – medical, legal, home renovation, retail and D2C – managing campaign strategy and day-to-day optimizations, and contribute to strategic insight development shared with our clients.

Paid Social Strategy & Execution
Plan, launch, and optimize paid social campaigns across Meta and TikTok (proficiency with Meta is a must in this role)
Build and manage budgets, audience targeting, funnel segmentation, and testing roadmaps
Develop media plans aligned to client objectives: lead generation, sales, or signups
Implement creative testing frameworks (hooks, formats, value props) and track performance across funnel stages

Content Briefing & Creative Collaboration
Translate funnel needs into content briefs for internal or external creative teams
Guide the development of static, video, UGC, and motion assets based on platform and objective
Map content types and angles to TOF, MOF, and BOF strategies and campaign structures
Collaborate with designers, editors, and writers to maintain high-performance ad libraries

Attribution, Measurement & Optimization
Set up and validate pixel, CAPI, and platform conversion events across ad accounts and client sites
Leverage 3rd-party attribution tools such as Wicked Reports, Triple Whale, or Northbeam to report on performance holistically
Analyze data trends to identify creative wins, funnel drop-offs, and segment-specific performance
Generate insights that lead to actionable optimizations and support strategic recommendations

Reporting & Client Collaboration
Deliver weekly and monthly performance reports, including pacing, KPI performance, and next-step recommendations
Present insights clearly to internal teams and external clients (written or verbal)
Collaborate cross-functionally with CRO, SEO, and Creative to align performance strategy

What You Bring
Must-Have Qualifications
4–5 years of hands-on paid social campaign management experience
Deep experience with Meta Ads Manager (campaign builds, testing, budget pacing, audiences)
Experience with at least one additional platform (TikTok, Pinterest, or Reddit)
Demonstrated ability to brief, test, and scale creative content for performance
Familiarity with 3rd-party attribution platforms (such as Triple Whale, Northbeam, or Wicked Reports)
Strong understanding of full-funnel planning, including TOF/MOF/BOF strategies and creative alignment
Proficiency with performance reporting, including KPIs like CPA, ROAS, MER, and funnel health metrics
Demonstrated interest and passion for adopting AI in daily workflows — hands-on ability to operate tools like Claude and ChatGPT to build systems for media planning, buying, and data analysis

Bonus Skills
Experience with Google Tag Manager, event tracking, or Shopify integrations
Background in eCommerce or subscription/lead-gen business models
Prior agency experience managing multiple client accounts
Strong spreadsheet/reporting tool fluency (Google Sheets, Looker Studio, AgencyAnalytics)

Role Details
Fully remote position
Work across a mix of industries, clients, and funnels with support from creative and strategy leads
Competitive compensation and supportive culture