Paid Social Manager

YPM is seeking a talented and creative Paid Social Manager to join our dynamic and innovative team. You are an energetic, hands-on multitasker and strategic thinker who moves seamlessly between big-picture planning and day-to-day campaign execution.

You will play a pivotal role in developing, implementing, and managing social media strategies and influencer campaigns, driving engagement, and contributing to the overall digital marketing success of our valued clients.

Your role will involve close collaboration and proactive communication with clients, platform representatives and our internal team, jointly identifying new social opportunities, testing, measuring, and expanding our client offerings.

Primary responsibilities include but are not limited to the following:

• Develop and implement long-term social media strategies to increase presence, engagement, and organic follower growth, aligning with client needs and goals, as well as agency growth objectives.
• Leverage market data to develop themes and topics, optimizing for campaign goals, and ensuring brand consistency in style, quality and tone.
• Efficiently manage all paid and organic social media campaigns, employing best practices, meeting deadlines, and tracking progress.
• Execute end-to-end paid social media campaigns in a timely and accurate manner, inclusive of campaign planning and setup, ad creation, quality control, budget pacing, testing, measurement/reporting, Pixel installation and optimization across multiple social platforms and varied client verticals.
• Set clear channel and campaign goals and KPIs, and consistently track and report against them, using historical benchmarks to measure success, gain insights, and develop future action plans.
• Cultivate strong relationships with clients, over the phone, video, and in-person, ensuring their satisfaction and identifying upselling or cross-selling opportunities.
• Collaborate with clients to identify the best approach for influencers, negotiating fair rates for content and ensuring the relevant agreements are in place.
• Work closely with digital designers on social ad creatives; when necessary, use Canva to design or edit ads that drive action, and create social videos and reels.
• Partner with internal teams (creative/design, content, SEO, and PPC) to integrate marketing efforts, analyze campaigns’ results, and share insights across channels and programs.
• Stay up-to-date with social media trends, platform changes, and cutting-edge tactics, and apply learnings to campaigns.
• Be proactive in suggesting new technologies, tools, and methodologies to keep clients at the forefront of new trends, and help drive mutual client/agency growth.