Paid Social Manager

Join TIH, home to some of South Africa’s leading financial service providers, and grow your career while being part of an organisation with purpose.

Job Purpose

Responsible for developing and implementing social media strategies in order to increase the brands' online presence and improve the marketing and sales efforts. Run the social marketing campaigns through social media platforms and work closely with marketing and sales departments, the brand team as well as with our digital in-house team. Have a finger on the pulse of the latest social media trends and able to execute campaigns accordingly. Drive to change the status quo and build purposeful brands.

Responsibilities

Strategy and Roadmap | DIGITAL MARKETING AND E-COMMERCE

Create marketing and social media campaigns and

strategies, including budget planning, content ideation and

implementation schedules. Create integrated and cost effective

social media strategies.

Social Marketing Plan Execution | DIGITAL MARKETING AND E-COMMERCE

Manage large top - and lower funnel digital marketing

campaigns and several aspects of the execution plan, such

as creating campaign concepts & strategy, in-platform

campaign building, setting target audiences, effectively

communicating value propositions, and integrating Paid

Social lead generation channels and platforms.

Marketing Campaign Development | MARKETING, BRAND AND EVENTS

Coordinate activities of agencies and act as their primary

point of contact while working within an established SLA to

deliver successful advertising/promotion/other marketing

campaigns.

Stakeholder Engagement | STRATEGY AND PLANNING

Ensure brand consistency in marketing and social media

messages by working with various company department

members, including advertising, product development and

brand management. Communicate TIH's CSI efforts to

business.

Social Marketing Capabilities | DIGITAL MARKETING AND E-COMMERCE

Explore new opportunities and trends across the social

marketing space and support implementation of specific

capability-building initiatives outlined in the social marketing

capability road map. Grow and expand company social

media lead generation presence into new social media

platforms and increase presence on existing platforms.

Website Maps and Templates Development | IT - APPLICATION AND SOFTWARE DEVELOPMENT

QA our website properties to make sure they are aligned to

our social media efforts and communications. Provide & QA

engaging text, image and video content for social media

accounts.

Insights and Reporting | DATA AND ANALYTICS

Collect customer data and analyses interactions and visits,

use this information to create comprehensive reports and

improve future marketing strategies and campaigns. Analyse

and report on social media campaigns.

Continuous Improvement | OPERATIONAL EFFICIENCY

Review existing operations in own area of work and

implement improvements in social media strategy. Map out

how digital assets will be optimized for the social platforms

as well as recommend new assets to internal team for new

Leadership and Direction | PEOPLE - LEADERSHIP AND SUPERVISION

Translate the business goals and objectives to ensure the

social strategy is aligned. Develop and grow knowledge and

talent within the team in order to stay on top of the latest

social media trends.

Personal Capability Building | PEOPLE - LEARNING AND DEVELOPMENT

Research industry-related topics and able to be a thought

leader on social media topics. Research consumer markets,

monitoring market trends and identifying potential areas in

which to invest, based upon consumer needs and spending

habits. Stay updated on new products and features and

marketing trends and develop own capabilities by formal

and informal training and coaching; gain or maintain external

professional accreditation where relevant to improve

performance and fulfill personal potential. Maintain an

understanding of relevant technology, external regulation,

and industry best practices through ongoing education,

attending conferences, and reading specialist media.

Budgeting | FINANCE - FINANCIAL MANAGEMENT PLANNING AND CONTROL

Manage the content and social media budgets and report on

ROI appropriately.

Compliance | GOVERNANCE AND POLICY MANAGEMENT

Responsible for quality control of the social media content.

Knowledgeable on GDPR and POPI rules and regulations

and ensuring compliance.

Organisational Capability Building | PEOPLE - LEARNING AND DEVELOPMENT

Provide coaching and guidance to the wider digital

marketing stakeholders to develop their social media

knowledge

Education

Grade 12/ SAQA Accredited Equivalent (Essential); Certifications in FaceBook BluePrint; LinkedIn; Instagram (Essential); TikTok Media Buying Certification (Advantageous); Relevant degree and/or Diploma (Essential)

Experience

4 to 5 years social media specialization/management (Essential); Knowledge of standard and current social media practices (Essential); Experience within a financial services industry and Ecommerce (Advantageous). Managerial Experience: 2 or more years proven experience as a social media manager to deliver predetermined objectives as specified by more senior managers (Essential)

Think you have what it takes to be part of an unstoppable team who constantly finds better ways to give peace of mind? Don't wait, apply now.