Paid Social Growth Manager
ExpressVPN · Tel Aviv ·
- Category
- Marketing
- Experience
- 3+ years
Help grow one of the world’s most recognizable privacy brands.
ExpressVPN is more than a VPN - it’s a global consumer brand trusted by millions of people to protect their privacy and security online. As a Paid Social Growth Manager, you’ll play a key role in growing that brand through high-scale, data-driven acquisition campaigns across global markets.
We’re looking for a curious, analytical, and commercially minded performance marketer who loves turning data into action. You’ll own large-scale paid social campaigns, experiment with new growth opportunities, and work closely with Creative, Product, and Business teams to continuously improve performance.
This is a great opportunity for someone who wants to move beyond simply managing campaigns and take real ownership of growth for a global, high-profile consumer brand.
What you’ll do
• Own and grow high-budget paid social campaigns across Meta, TikTok, and other non-search channels..
• Build, launch, manage, and continuously optimize campaigns across global markets..
• Analyze performance, identify trends and opportunities, and make data-driven decisions to improve acquisition KPIs, ROI, and overall growth..
• Develop and execute testing strategies across audiences, creatives, messaging, placements, and bidding approaches..
• Scale successful campaigns efficiently while maintaining strong performance and profitability..
• Partner closely with Creative, Product, and Analytics teams to develop and execute new growth strategies..
• Stay ahead of platform changes, market trends, competitor activity, and emerging acquisition opportunities..
• Bring new ideas to the table and turn insights into experiments that can have a measurable impact..
What we’re looking for
• 3+ years of hands-on experience in paid social, user acquisition, or performance marketing.
• Strong in-house experience managing campaigns for consumer brands.
• Proven experience managing large-scale paid social budgets and optimizing campaigns against performance KPIs..
• Strong hands-on experience with Meta Ads and TikTok Ads; experience with additional channels such as Reddit, Snapchat, Pinterest, or X is a plus..
• Strong analytical skills and a genuinely data-driven mindset - you enjoy digging into performance data and understanding the why behind the numbers..
• Experience with creative testing and using performance insights to inform creative strategy is a strong advantage..
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field; a degree from a recognized university is preferred..
• Excellent English communication skills..
• Comfortable working in a fast-paced, international environment where priorities move quickly and you’re expected to take ownership..
Why ExpressVPN?
You’ll be working on a globally recognized consumer brand in one of the most interesting categories in tech - privacy and digital security.
At ExpressVPN, paid acquisition isn’t about simply driving clicks. You’ll be marketing a product that sits at the intersection of technology, privacy, security, and everyday consumer behavior, across diverse global markets and audiences.
You’ll have the scale, data, budget, and cross-functional exposure to test ambitious ideas - and the opportunity to see your work directly impact the growth of a product used by millions of people around the world.