Paid Social Associate Director

The Associate Director, Paid Social leads a team of paid social managers and specialists while serving as a senior strategic resource for clients. This role combines client-facing leadership with internal team development — overseeing execution quality, driving agency growth initiatives, and building a strong, forward-thinking paid social practice across Meta, LinkedIn, TikTok, and secondary platforms including Reddit, Snapchat, NextDoor, and X.

What You'll Do Here:

Client Strategy & Senior Leadership (50%)

• Serve as a senior client-facing lead — translate client goals into full-funnel paid social media plans across Meta, LinkedIn, TikTok, Reddit, Snap, NextDoor, X, and others.
• Build and own complete full-funnel paid social strategies without assistance.
• Develop and present strategic recommendations, creative testing frameworks, and audience architecture.
• Provide insights on emerging platforms, ad formats, algorithm changes, and industry trends.
• Assist with MBR/QBR storytelling and senior-level client presentations.

Team Management & Development (30%)

• Manage a team of 2–4+ Paid Social team members.
• Provide oversight and ensure team members are proactive with ideas, recommendations, and insights.
• Mentor Managers and Senior Managers on strategy, client management, and career development.
• Ensure quality and consistency in client deliverables across all accounts in the portfolio.
• Assist with staffing plans, hiring decisions, and onboarding of new team members.

Operations, Process & Business Development (20%)

• Develop training materials and lead process and SOP improvements for the paid social team.
• Ensure consistent QA and brand safety standards are upheld across all accounts.
• Collaborate with the executive team on business development and pitch work.
• Support new business RFPs in partnership with the sales/BD team.
• Partner with other Mindgruve department leads (programmatic, search, strategy, creative) on integrated media initiatives.
• Perform other related duties and projects as assigned.

We Need a Person With:

• 7–9 years of progressive experience in paid social or digital advertising.
• Proven experience managing a team of paid social professionals.
• Deep expertise across Meta, LinkedIn, and TikTok required; hands-on familiarity with secondary platforms (Reddit, Snap, NextDoor, X) required.
• Experience contributing to new business pitches and agency growth initiatives preferred.
• Expert-level knowledge of primary and secondary paid social platforms and their ad ecosystems.
• Demonstrated team leadership and mentorship capabilities.
• Strong business acumen with an understanding of agency operations and growth levers.
• Excellent client communication skills with executive presence in presentations.
• Ability to contribute to new business development and help grow agency revenue.
• Strong customer service skills.
• Highly organized and detail oriented, with the ability to handle multiple simultaneously.
• Excellent communication skills, including verbal and written.
• Professional demeanor with the ability to interface with poise and confidence with leadership and clients.
• Ability to ensure confidentiality with business matters and employee privacy.