Paid Search Specialist

Description

This individual will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. At , we are committed to providing end-to-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Search Engines, including Google PPC, Google LSA, Microsoft Ads, and emerging search channels.

Responsibilities

• Oversee the design and content of a paid search campaign to ensure it meets the needs of the target audience

• Collaborate with leadership and account managers to determine the goals of paid search projects and strategize plans to meet those goals

• Conduct or direct market research to help shape paid search campaigns

• Work on basic landing page design and content

• Oversee management of LSA accounts, including setup, optimization and lead rating

• Control the paid ad budget to manage expenses and maximize the return on investment

• Manage / oversee campaigns and analyze results from each campaign to determine what was successful and what to improve for the next campaign

• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts and best practices

• Implement required conversion tracking, including CallRail numbers, account linking and basic GTM

Requirements

• 1-3 years of experience with paid search ads, with an emphasis on Google PPC and Google LSA

• In-depth understanding of common marketing and paid advertising best practices

• Effective communication, including writing, speaking, active listening and presenting

• Multitasking and time management skills that allow them to work on several campaigns at once

• Collaboration skills when working on projects with both clients and other departments

• Data analysis and critical thinking skills to review and apply campaign results

• Leadership skills, including motivation, goal-setting and project management

• Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns

• Comfortable using campaign tracking and scheduling software

• Experience with legal, finance or similar restricted vertical highly preferred

• Experience with CRMs like Hubspot or Lead Docket a plus

Benefits

• Starting Salary of $58,000

• Fully Remote

• Unlimited PTO

• $100 Wellness Reimbursement Program

• Quarterly training stipend for Professional Development

• 401(k) with 3% Employer match (Safe Harbor)

• 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

1. Resume Review: Applications and resumes are reviewed by our Talent Acquisition team.

2. One Way Interview: Selected candidates will receive a link to answer a short set of questions by video. Please plan to record your responses in your typical work-from-home environment, ensuring it is well-lit and free of distractions.

3. Live Zoom Interview: Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit.