Paid Performance Marketing Specialist

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview

The ideal candidate will have extensive experience in performance marketing and a proven ability to manage budgets and drive measurable results. They should be comfortable working across multiple markets at different stages of maturity, adapting strategies to local contexts while maintaining a clear focus on efficiency and impact.

At DiDi, we’re building one of the most effective and ambitious growth and performance marketing engines in the industry. We’re looking for someone who’s excited to be part of that journey and brings both strategic thinking and operational excellence to the table.

Role Responsibilities

• Be Performance Marketing Organization representative inside of DiDi, managing the relationship with Marketing Science & Technology, Ad Operations and Growth Ops, Marketing and S&P, to ensure best-in-class communication, support and execution
• Planning and execution of a holistic media acquisition strategy that supports growth while meeting budget requirements
• Analyze performance and provide insights to ensure key partners understand plans, optimizations and results
• Ensure proper tracking, attribution, automation, and optimization by leveraging different teams and tools
• Collaborate with Paid Media, Branding & Analytics functional groups to build testing opportunities, measurement frameworks process and product improvements
• Prioritize multiple project pipelines for the respective business lines
• The candidate will own a business unit (Food or Ride Hailing for example) and drive success from the Paid Marketing perspective, ensuring that multiple teams (mainly Ops, Growth, Marketing and Paid) will follow the same direction and focus on a clear strategy

Role Qualifications

• 3+ years of performance marketing experience (preferably with consumer apps)
• Deep Search, Paid Social, and Display advertising buying knowledge
• Experience with multi-channel digital media strategy, A/B and multivariate test design such Geo Lift and Conversion Lift, and Performance Marketing optimization process
• Excellent communication, the ability to engage internal and external customers, multiple stakeholders and different cultures.
• Based on facts and data, skillfully analyze problems and generate a structured approach to solve both Business and Performance Marketing issues

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms