Paid Media Supervisor, (Healthcare)
Power Digital Marketing · Remote - Colombia ·
- Work mode
- Remote
- Category
- Marketing
- Experience
- 10+ years
Who We Are:
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.
For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.
As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.
At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
As a Paid Media Supervisor, you'll be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. This role blends strategic leadership and hands-on execution across multiple paid media channels, owning everything from campaign strategy to reporting. You'll lead as the subject matter expert in internal meetings, client calls, and pitch meetings with new prospects, confidently recommending strategies and defending the work. Reporting directly to the Associate Media Director, you'll guide an internal team toward successfully driving business growth for clients while operating with a high level of autonomy in a fully remote environment.
Key Responsibilities:
- Successful end-to-end management & strategic oversight of designated paid media accounts.
- Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
- Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
- Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
- Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
- Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
- Continually work to learn new strategies, test new platforms & expand the business’ paid media offerings.
- Function as the primary point of contact both internally & externally for all ‘owned’ accounts, responsible for pacing & performance of accounts.
- Responsible for generating reports, writing insights & communicating with the client for designated accounts.
- Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
- Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
- Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
- Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
- Responsible for continual testing, verification & improvement of full-funnel structures.
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Other applicable or related duties as assigned.
Role Requirements:
- 6-10+ years of Paid Media experience
- Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
- Experience driving paid media strategy, project road maps, media plans, competitive research, testing, and measurement frameworks for clients across multiple media channels.
- Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are a plus).
- Experience with full funnel strategy, video, and lead generation.
- Experience with Google Analytics, GTM, conversion, and optimization strategy (GA4 knowledge a plus).
- Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.
- Client relationship management experience. Reporting insights, identifying, and optimizing towards client business goals.
- Team management experience.
Key Performance Indicators (KPIs)
- Managing a full workload indicated by $30K revenue/employee
- Pace within 98% of budget goal
- Reach conversion goals within 95% of target
- 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed
Most Important Things (MITs)
- Lead paid search strategy and client media relationships where assigned
- Excellence in channel production, account performance, and reporting
- Strong client and team communication
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.