Paid Media Strategist

Role Summary

Educate 360 is looking for a data-driven Paid Media Strategist to execute, optimize, and scale paid media campaigns across our portfolio of brands.

This is a hands-on individual contributor role for someone who works directly in advertising platforms to build campaigns, manage budgets, analyze performance, and make optimizations that improve leads, revenue, CPA, and ROAS.

Main Responsibilities

• Manage the day-to-day execution and optimization of paid media campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and other advertising platforms
• Build and launch campaigns from the ground up based on business objectives, budgets, audiences, products, offers, and acquisition goals
• Manage paid search campaign structure, keywords, match types, negative keywords, search terms, bidding strategies, budgets, ad copy, assets, and targeting
• Monitor campaign pacing and proactively adjust budgets and investment based on performance and business priorities
• Analyze campaign performance across keywords, search terms, audiences, placements, devices, geographies, creative, landing pages, and other dimensions
• Identify opportunities to scale strong-performing campaigns and reduce or redirect investment from underperforming areas
• Develop and execute A/B tests across advertising creative, messaging, audiences, offers, bidding strategies, campaign structures, and landing page experiences
• Translate paid media performance data into clear recommendations that improve lead volume, conversion rate, CPA, ROAS, revenue, and overall marketing efficiency
• Develop recurring performance reporting and communicate what changed, why performance moved, and what actions should be taken next
• Maintain strong campaign tracking practices, including UTMs, conversion actions, platform tracking, and campaign naming standards
• Assist with identifying and troubleshooting campaign measurement or attribution issues
• Partner with creative, content, SEO, CRO, web, analytics, and marketing operations teams to improve campaign performance
• Continuously identify opportunities to improve account structure, targeting, creative, landing pages, processes, automation, and paid media efficiency
• Stay current on changes across advertising platforms and proactively test new capabilities that could improve performance