Paid Media Specialist (Meta, Instagram, LinkedIn & TikTok)
VICINITY STUDIO PTE. LTD. · Singapore ·
- Employment
- Full time
- Category
- Marketing
- Experience
- 3+ years
About the Role
We are hiring a Paid Media Specialist to own paid social strategy and execution across Meta (Facebook & Instagram), LinkedIn, and TikTok, from media planning and ad setup through optimisation, reporting, and dashboards.
Job Details
- Employment type: Full-time
- Location: Singapore
- Experience: 3–5 years in media buying, digital ad strategy, and campaign execution across Meta/Instagram, LinkedIn, and TikTok.
Key Responsibilities
- Develop and propose media strategy, audience segmentation, budgets, campaign timelines, and monthly content boosts across Meta/Instagram, LinkedIn, and TikTok.
- Configure ads, build target audiences, and execute campaigns across all three platforms.
- Test and optimise creative formats, audiences, placements, messaging, and spend for ROI.
- Extract organic and boosted statistics and deliver monthly reports covering spend, reach, impressions, engagement, CTR, link clicks, and engagement rate.
- Compare pre/post-campaign and organic/paid results; maintain a performance dashboard.
Requirements & Qualifications
- Minimum 3 to 5 years of proven experience in media buying, digital ad strategy, and campaign execution.
- Strong hands-on experience with Meta Ads Manager (Facebook & Instagram), LinkedIn Campaign Manager, and TikTok Ads Manager.
- Ability to manage budgets, optimise for ROI, analyse data, maintain dashboards, and communicate strategies and performance reports.