Paid Media Specialist

About Foundever

Foundever is a global leader in customer experience (CX), operating in 45+ countries with over 170,000 employees delivering exceptional service for the world's most recognised brands. As a top-4 global BPO provider with USD 3.6bn in annual revenue, Foundever combines deep human expertise with cutting-edge technology — including AI, automation, and GenAI-powered CX — to drive measurable outcomes for clients across every sector.

Job Summary

This is a revenue-aligned growth role. You’ll run paid media as a strategic lever to build access and generate pipeline across complex, committee-based B2B accounts.

You won’t be optimizing for MQL volume - you’ll be optimizing for reaching the right buying groups, sparking qualified conversations, and driving measurable pipeline impact.

What You’ll Own

Job Responsibilities:

Paid Media Strategy & Execution

• Develop and execute B2B paid media strategies across:
• Translate ICP definitions, account scoring, and intent data into smart targeting frameworks
• Design campaigns that reach multiple stakeholders within priority accounts
• Advise on budget allocation and own bidding strategy, audience segmentation, and creative testing

End-to-End Campaign Lifecycle

• Lead campaign ideation, channel planning, activation, and optimization
• Run structured experimentation sprints across audiences, messaging, creative, landing pages, and bidding
• Continuously refine campaigns based on performance and revenue signals
• Ensure paid media integrates seamlessly into broader ABM programs

Reporting & Revenue Accountability

• Reports - Account reach and buying-group engagement, Pipeline sourced and influenced, Cost efficiency and ROI and Campaign performance by segment and region.
• Translate data into actionable insights and optimization plans
• Share results and recommendations with revenue marketing and regional leadership

Cross-Functional Collaboration

You’ll work in close partnership with:

• Campaign Strategist
• Regional Marketing Heads
• Marketing Operations
• Content & Creative teams
• SDRs and Sales

Together, you’ll align targeting, messaging, offers, and follow-up workflows to ensure campaigns are coordinated and measurable.

What We’re Looking For

Experience

• 3–6+ years managing B2B paid media in enterprise or complex sales environments
• Strong hands-on expertise with LinkedIn and Google Ads
• Experience with Influ2 or person-based advertising preferred
• Exposure to ABM platforms, intent data, and account-based targeting strategies
  
  

Capabilities

• Advanced keyword research and search strategy
• Strong analytical and reporting skills
• Ability to optimize toward pipeline and revenue metrics (not just CPL)
• Experience running structured testing and experimentation frameworks
• Comfortable managing budgets and making data-driven investment decisions
  
  

Mindset

• Curious, analytical, and experimentation-driven
• Comfortable operating in long, committee-based sales cycles
• Collaborative and proactive across marketing and sales teams

Why This Role Matters

In our Revenue Marketing team, paid media isn’t a volume engine - it’s a precision growth lever. Done well, it increases access to priority accounts, supports evaluation conversations, and improves pipeline quality.

This role directly contributes to revenue impact by ensuring our paid investments are strategic, measurable, and continuously improving.

What We Offer

• Impactful work: Opportunity to work on cutting-edge AI technologies that will be game-changers for our business.
• Professional growth: Continuous learning and development opportunities in a dynamic, remote work environment.
• Competitive compensation: Attractive salary and benefits package.
• Collaborative environment: A supportive team culture with opportunities for occasional travel for training and industry events.