Paid Media Specialist

Minimum Requirements:

• Relevant tertiary qualification in Digital Marketing
• Google Certifications (Google Analytics, Google tag Manager, Google Ads - Search, Display and Video)
• Facebook Certifications (Blueprint)
• GMP Stack Experience (DV360, SA360, experience in Campaign Manager)
• LinkedIn Campaign Manager
• Proficient in MS Office (i.e., Word / Excel / PowerPoint / Keynote etc.)
• Minimum 4 years working experience as a Paid Media Specialist in an Advertising Agency or Digital Advertising Agency
• Well versed in Digital (full digital eco-system)
• Knowledge of Websites and UX (for KPI setting on a lead model)
• Knowledge of the Google Adwords and media offering across all areas (GDN, PPC, Programmatic) and keep abreast of all new offering
• Knowledge of programmatic service providers and their offerings
• Knowledge of analytics and reporting tools
• A strong ability to glean insights from data for reporting and proposals
• Intimate knowledge of other platforms that are mainstream and become widely adopted in our clients space.
• Ability to engage with clients and engage on robust conversations that focus on performance and interrogate strategies for improvements.
• A good command of the English language (both verbal and written)
• Strong time management skills
• Strong presentation skills
• Strong multitasking skills (ability work on multiple briefs at any given time)

Responsibilities:

• Proficient in Digital Media Planning
• Propose new Digital channels for a client when they become available and are relevant
• Ability to set KPIs for campaigns and budgets if they are not pre-defined
• Conduct research and find the insight in the research for proposals and campaigns
• Identify the right audiences and channels for a campaign
• Effectively manage media channels to deliver on Cost, Quality, and Timing targets
• Creative thinking on campaign execution using multiple Digital media channels