Paid Media Lead

About the Role

This position owns the day-to-day execution and optimization of performance campaigns across paid social and digital advertising platforms. You are the person in the trenches building campaigns, testing audiences, rotating creatives, and squeezing every dollar of budget toward one outcome: First-Time Depositors.This is an early-career role designed for someone who has gotten their hands dirty running real campaigns not just observing them and is ready to own a channel with clear accountability. You are hungry, detail-oriented, and you find genuine satisfaction in watching a well-structured campaign outperform expectations.

Core Responsibilities

Campaign Management

• Build, launch, and manage paid campaigns across Meta, TikTok, Snapchat, Reddit, and other relevant paid social platforms.
• Own campaign structure end-to-end: audience segmentation, ad sets, bid strategies, budget pacing, and creative rotation.
• Monitor campaign performance daily and make optimization decisions with speed and precision bids, budgets, audiences, and creative swaps.
• Ensure campaigns are always pacing correctly against budget and FTD targets; flag deviations early and act on them.

Testing & Optimization

• Run structured A/B tests on audiences, creatives, copy, and landing pages with clear hypotheses and documented results.
• Maintain a testing calendar to ensure continuous experimentation without sacrificing performance stability.
• Identify underperforming segments and reallocate budget toward what works, fast.

Creative & Collaboration

• Brief the Brand & Creative team on ad creative needs based on performance data you know what the platforms need and what's converting.
• Give precise, data-backed feedback on creative iterations: not "this doesn't work" but "this audience responded 40% better to this format."
• Collaborate with the SEO & Web Acquisition Analyst to ensure paid traffic lands on optimized, high-converting pages.
• Work with the BI Lead to validate conversion tracking and ensure FTD attribution is accurate across all platforms.

Reporting

• Report on paid media performance weekly: FTDs, CPA, CTR, ROAS, and spend pacing by platform and campaign.
• Surface insights proactively anomalies, trends, and opportunities without waiting to be asked.

Requirements

• 2–4 years of hands-on experience managing paid social campaigns, ideally in a B2C or performance-focused environment.
• Direct, working experience with at least two of the following platforms: Meta Ads Manager, TikTok Ads Manager, Snapchat Ads, Reddit Ads.
• Understanding of core campaign mechanics: campaign structures, audience targeting, bidding strategies, and creative formats per platform.
• Basic analytical skills: able to read performance data, identify patterns, and translate them into optimization actions.
• Attention to detail small errors in campaign setup cost real money and you know it.
• Comfortable working in a fast-paced environment where priorities can shift and speed matters.

This position is onsite at our offices in Monterrey, MX