Paid Media

Job Title: Paid Media

Location: Hybrid / 2 days per week in Woking office

Salary: Salary: £35,000 - £45,000

Job Overview:

We’re looking for a commercially minded Paid Media Consultant to lead the delivery and optimisation of high-impact digital campaigns for our B2B clients.

This role goes beyond execution, you’ll be responsible for shaping performance strategies, utilising AI, managing key client relationships, and collaborating with different team functions to deliver exceptional results. You’ll have hands-on expertise across Google Ads, Meta, LinkedIn, Reddit, and Spotify, and a deep understanding of how paid media integrates with MarTech and CRM ecosystems.

As a senior figure within the Paid Media function, you’ll play a pivotal role in driving growth across client accounts, improving team efficiency, and embedding innovation, especially AI, across everything we do. You will pride yourself on client communication, as well as internal collaboration.

Responsibilities:

• Lead the development of integrated, cross-channel paid media strategies that align with B2B client goals and drive measurable growth across the funnel.
• Oversee the setup, management, and optimisation of campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify, ensuring accuracy, efficiency, and best practice at every stage.
• Analyse campaign data across platforms and CRM systems, identifying performance trends, opportunities, and areas for improvement, then translate these into clear, actionable recommendations.
• Present campaign findings and strategic recommendations confidently to clients and internal stakeholders, contributing to quarterly reviews and strategic planning sessions.

Skills / Experience:

Essential:

• 3+ years’ experience in paid media, within a B2B agency or performance marketing environment.
• Proven experience managing campaigns across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and at least one of Reddit Ads or Spotify Ads.
• Direct experience in implementing AI into paid media and paid media workflows
• Deep understanding of B2B marketing funnels and experience aligning paid media activity with CRM and automation platforms (HubSpot, Salesforce, or similar).
• Strong analytical skills and proficiency in GA4, Looker Studio, and Microsoft Excel for data reporting.
• Confident communicator, able to present strategies and results clearly to senior client stakeholders.
• Excellent organisational skills, managing multiple accounts with attention to detail and accountability.