Paid Media Data Solution Architect Associate
Citi · Irving Texas United States ·
- Employment
- Full time
- Category
- Architecture
- Experience
- 5+ years
- Company size
- 1000+
- Salary
- USD 87,360 – 131,040 / year
Citi · Irving Texas United States ·
Designs and maintains data flows to move first-party customer data between marketing and advertising platforms, ensuring accurate audience activation and compliance with privacy rules.
We are seeking a skilled and detail-oriented Paid Media Data Solution Architect to join our marketing data and technology team. This role is responsible for designing, implementing, and maintaining data solutions that enable the movement of first-party data across marketing technology (MarTech) and advertising technology (AdTech) platforms.
The ideal candidate will have experience designing data flows, managing data onboarding and distribution processes, maintaining operational controls, and supporting data governance requirements. This role serves as a key liaison between marketing, technology, data engineering, analytics, and platform partners to ensure customer and audience data is accurately integrated, distributed, activated, and documented throughout its lifecycle. Ideally, experience managing the movement of first-party data across MarTech and AdTech ecosystems. Comfortable designing and documenting data flows, executing data distribution processes, maintaining integrations, overseeing operational controls, and ensuring compliance with data governance requirements.
Responsibilities:
Qualifications:
5-8 years of experience in branding, marketing or analytics
Passionate about advertising and marketing and curious about new developments in the industry
Experience designing and documenting data flows, integration solutions, and data movement processes across multiple platforms.
Experience supporting first-party data onboarding, distribution, governance, and activation processes.
Strong understanding of data governance principles, privacy regulations, operational controls, and data quality management.
Proficiency in SQL and experience working with data integration, ETL, and data validation processes.
Familiarity with MarTech and AdTech ecosystems, including audience activation, measurement, and data delivery workflows.
Strong analytical and problem-solving skills with the ability to troubleshoot complex data issues.
Excellent verbal and written communication skills, with the ability to collaborate across technical and business teams.
Preferred Qualifications:
Experience with LiveRamp or similar AdTech, identity resolution, clean room, customer data, or data connectivity platforms supporting first-party data onboarding, audience distribution, and activation.
Experience integrating data with DSPs, CDPs, ad servers, measurement platforms, and marketing cloud technologies.
Familiarity with cloud-based data environments and modern data architecture frameworks.
Experience within the financial services industry.
Bachelor's degree in Computer Science, Information Systems, Data Science, Marketing Technology, or a related discipline
Education:
Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
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