Paid Media Analyst (English Mandatory)
Selection Book · State of Mexico, MX ·
- Work mode
- Hybrid
- Employment
- Full time
- Category
- Marketing
- Experience
- 2+ years
Selection Book · State of Mexico, MX ·
What is your mission? You will be responsible for planning, executing, monitoring, and optimizing paid media campaigns across social platforms—ensuring efficient budget allocation, meeting marketing objectives, and driving continuous performance growth.
What will you do?
Campaign Management: Plan, build, and execute paid social campaigns on Meta Ads, Instagram, TikTok, LinkedIn, X, and other relevant platforms.
Strategic Alignment: Translate business, marketing, and communication goals into measurable, high-performing paid media strategies.
Setup & Architecture: Configure campaigns, ad sets, targetings, budgets, schedules, bidding strategies, and conversion events.
Audience Targeting: Define and refine audiences using demographic, geographic, behavioral, and interest-based criteria, as well as custom remarketing and lookalike segments.
Monitoring & Optimization: Conduct daily campaign performance checks to identify growth opportunities, performance gaps, and areas for improvement. Optimize ad spend, budget distribution, bids, placements, and frequency.
Performance Analysis: Track and analyze key metrics (CTR, CPC, CPM, CPA, CPL, ROAS, conversions, reach, and engagement rate).
Testing & Experimentation: Design and run A/B tests across ad formats, creative assets, messaging, target audiences, and landing pages.
Cross-Functional Collaboration: Partner with content, design, marketing, sales, and tech teams to produce high-converting ad assets.
Data-Driven Insights: Provide actionable recommendations to refine content, creative strategy, and conversion paths based on performance data.
Tracking & Analytics: Verify pixel, tag, and conversion event setups using digital analytics tools (Meta Pixel, Google Analytics 4, Google Tag Manager, and attribution platforms).
Reporting & Presentation: Prepare and deliver clear, periodic performance reports—in both English and Spanish—to internal teams, regional leads, and clients.
Industry Awareness: Stay up to date on paid social trends, algorithm updates, platform features, and digital marketing best practices.
Vendor & Project Management: Manage multiple campaigns, markets, and priorities simultaneously, liaising with agencies, vendors, and ad platforms when needed.
Compliance & Quality: Ensure strict adherence to advertising policies, brand guidelines, and platform standards.
What are we looking for?
Education: Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Data Analytics, or a related field.
Experience: 2–4 years of experience in paid media, performance marketing, digital advertising, or paid social management. Proven track record with Meta Ads Manager; familiarity with TikTok Ads, LinkedIn Campaign Manager, or Google Ads is a strong plus.
Skills: Solid understanding of audience targeting, remarketing, conversion funnels, lead generation, e-commerce, and performance-driven campaigns.
Analytics: Strong expertise in tracking metrics, optimizing budgets, and generating actionable performance reports.
Tools: Proficiency with Google Analytics 4, Google Tag Manager, Meta Pixel, spreadsheets, and data visualization tools (e.g., Looker Studio, advanced Excel).
Languages: Advanced English fluency (written and spoken) is essential for communicating with global teams, clients, and partners.
Soft Skills: Ability to turn complex data into actionable strategies; strong presentation, communication, and cross-functional collaboration skills.
You are a great fit if you are...
Analytical: Data-oriented with a sharp critical-thinking mindset.
Proactive & Curious: Passionate about digital trends and continuous learning.
Organized: Adept at managing multiple campaigns, budgets, and deadlines simultaneously.
Results-Driven: Focused on efficiency, growth, and constant campaign enhancement.
Detail-Oriented: Thorough in catching setup, tracking, or implementation errors.
Communicative: Able to break down complex technical metrics into clear business insights.
Adaptable: Nimble when navigating platform updates, shifting priorities, or strategic pivots.
What do we offer?
Competitive salary based on experience and expertise.
Statutory and supplemental benefits.
Hybrid work arrangement with flexible collaboration models.
Clear opportunities for professional growth in digital and performance marketing.
Direct involvement in multi-market strategies and high-impact campaigns.
Ongoing training in ad platforms, data analytics, and emerging digital trends.
A collaborative, dynamic, and innovation-focused workplace culture.
Key Position Details:
Language Requirement: Advanced English (written and spoken) required for daily international communication.
Work Model: Hybrid (flexibility for remote work and required in-person meetings).
Schedule: Full-time, with occasional flexibility required to coordinate across time zones.
Why join us? You will join a high-performing team dedicated to building data-backed digital strategies that turn social media potential into real business growth. Your work will directly impact campaign performance, elevate our digital presence, and drive measurable success across markets.