Owned Channel Performance Measurement Analyst
clorox · Oakland, CA - USA ·
- Experience
- 5+ years
- Visa sponsorship
- No
- Salary
- USD 109,400 – 210,000
clorox · Oakland, CA - USA ·
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Analyzes and reports on website and CRM performance for consumer brands, using data tools to optimize marketing strategies and consumer engagement.
Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace
Your role at Clorox:
The Analyst, Owned Channel Performance is responsible for designing, creating, and maintaining owned channel performance reports and dashboards and helping to surface strategic insights to inform owned channel decision-making for brand Website and Known Consumer Marketing / CRM projects and strategies. This role bridges the gap between marketing and data, focusing on quantifying consumer engagement and identifying trends to enhance brand-consumer relationships.In this role, you will:
Own and maintain website and KCM (Known Consumer Marketing) performance dashboards and reporting for 2-4 assigned brands, ensuring accurate tracking of marketing results.
Generate and analyze weekly, monthly, and quarterly performance reports, plus ad hoc analyses as needed.
Evaluate website, CRM, and KCM campaign performance against brand objectives, providing insights and recommendations to improve effectiveness.
Analyze consumer behavior and performance data to identify trends, opportunities, and actionable insights that inform website and KCM strategies.
Recommend personalization opportunities across owned channels using existing and emerging marketing technologies.
Partner with cross-functional teams to develop, execute, and analyze A/B tests, delivering optimization recommendations based on results.
Collaborate on measurement frameworks, tagging strategies, and analytics tools to ensure accurate KPI tracking while maintaining data privacy and compliance.
Leverage AI tools, including Copilot, to uncover insights and drive optimization across owned marketing channels.
What we look for:
Basic Qualifications
Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
8+ years of professional background
5+ years of experience in website analytics, digital marketing analytics, KCM/CRM, or a related marketing analytics role.
Experience with data analysis tools such as SQL, Python, R, or SAS.
Proficiency with data visualization and reporting tools (e.g., Power BI, Tableau, Looker).
Experience analyzing consumer and marketing performance data and translating insights into actionable recommendations.
Strong analytical, problem-solving, and critical-thinking skills with a high attention to detail.
Preferred Qualifications
Master's degree in Marketing, Business Analytics, Statistics, or a related field.
Proven track record of leveraging data analytics to improve consumer engagement, retention, and marketing performance.
Direct experience with KCM/CRM platforms and marketing automation tools such as Acoustic, Braze, or Attentive.
Experience supporting consumer brands, preferably in CPG/FMCG or other data-driven marketing organizations.
Experience with customer journey analysis, personalization strategies, and marketing optimization initiatives.
Familiarity with A/B testing methodologies and experimentation frameworks.
Experience leveraging AI-enabled analytics tools, including Microsoft Copilot, to generate insights and drive business outcomes.
Excellent communication and presentation skills, with the ability to effectively communicate insights to technical and non-technical audiences.
Strong project management skills with the ability to manage multiple brands, projects, and priorities simultaneously.
Proven ability to collaborate effectively across cross-functional teams in a matrixed environment.
#LI-Hybrid
Workplace type:
This position will be located in our Oakland, CA office, and the individual will be expected to be in the office a minimum of 3 days a week.Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That’s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. Learn more.
[U.S.]Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.
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–Zone A: $109,400 - $210,000
–Zone B: $100,300 - $192,500
–Zone C: $91,200 - $175,000
All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.
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