You will drive user acquisition through SEO, ASO, and emerging AI search channels, owning the complete organic growth roadmap from technical SEO and content strategy to app store optimization and Answer Engine Optimization. You will define and execute the SEO strategy, build scalable content and landing page strategies targeting high-intent trading and crypto keywords, and improve rankings through on-page, off-page, and technical SEO initiatives. You will monitor crawlability, indexation, Core Web Vitals, and overall website health, run technical SEO audits, and partner with engineering to resolve issues. You will manage Google Search Console, sitemaps, robots.txt, schema markup, redirects, and site architecture. You will own the ASO strategy across the Apple App Store and Google Play Store, optimizing listings, metadata, keywords, screenshots, and localization, and run experiments to improve discoverability and install conversion. You will also develop strategies to improve visibility across AI-powered search experiences like ChatGPT, Gemini, Perplexity, and Claude, optimize content for AI-generated responses and featured snippets, and stay ahead of emerging AI search trends.
Responsibilities
- Define and execute the overall SEO strategy to drive qualified organic traffic and user acquisition
- Build scalable content and landing page strategies targeting high-intent trading and crypto keywords
- Improve rankings across competitive search terms through on-page, off-page, and technical SEO initiatives
- Monitor and improve crawlability, indexation, Core Web Vitals, and overall website health
- Identify new growth opportunities using keyword research, competitor analysis, and search trend data
- Own SEO reporting, forecasting, and performance measurement
- Conduct regular technical SEO audits and partner with engineering to resolve issues
- Manage Google Search Console, indexing, XML sitemaps, robots.txt, schema markup, redirects, canonicalization, and site architecture
- Implement structured data and best practices to maximize SERP visibility
- Own ASO strategy across the Apple App Store and Google Play Store
- Optimize app listings including metadata, keywords, screenshots, videos, localization, and conversion rates
- Track keyword rankings, installs, and competitor performance
- Run experiments to improve app discoverability and install conversion
- Develop strategies to improve visibility across AI-powered search experiences
- Optimize content for AI-generated responses, featured snippets, knowledge panels, and zero-click search
- Work with content and product teams to create AI-friendly information architecture and structured content
Requirements
- 5-8+ years of experience driving organic growth for consumer internet, fintech, SaaS, crypto, or high-growth technology companies
- Demonstrated success growing organic traffic and business metrics through SEO
- Strong understanding of technical SEO and website architecture
- Hands-on experience with Google Search Console, Google Analytics (GA4), and SEO auditing
- Proven experience managing App Store and Play Store Optimization for mobile apps
- Familiarity with Answer Engine Optimization (AEO), AI search, and large language model discovery
- Strong analytical skills with experience interpreting data and making data-driven decisions
- Excellent collaboration skills across Product, Engineering, Design, and Content teams
- Experience in crypto, trading, fintech, or financial services is a strong plus