Omnichannel Marketer（Sales Strategy & Operational Excellence） - Energy Business Department

Job Description:

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Omnichannel Marketing Expertise

Lead omnichannel marketing initiatives that maximize customer experience by combining rich digital data with Rakuten Mobile's extensive marketing channels, including a nationwide network of over 1,600 retail stores, websites, and mobile applications.

Data-Driven Decision Making

Drive rapid PDCA cycles—from hypothesis building and execution to verification and optimization—where you can directly experience the immediate impact of your strategies on contract growth.

At the Core of Business Growth

Work at the forefront of a rapidly expanding business, leveraging our powerful retail mobile shops as key touchpoints to drive the growth of the broader Rakuten Ecosystem.

Position:

Why We Hire

We are expanding our team to accelerate further growth on the back of steady revenue expansion.

Position Details

You will be responsible for formulating sales strategies and driving operational improvements for "Rakuten Denki" across "Rakuten Mobile" retail stores nationwide.

This role requires an end-to-end ownership model, moving from data-driven bottleneck identification to the seamless execution and adoption of initiatives at the store level.

Key Responsibilities

- Data-Driven Strategy Formulation

Manage store-level KPIs and analyze sales performance to pinpoint operational bottlenecks and develop targeted improvement strategies.

- Omnichannel Sales Process Optimization

Architect and optimize integrated sales workflows that seamlessly connect digital customer acquisition with in-store customer service.

- Scaling Best Practices

Analyze successful case studies and standardize them into actionable manuals and talk scripts reproducible across all store locations.

- On-Site Initiative Adoption

Extract field-level insights through employee interviews and elevate overall frontline sales capabilities by designing staff training programs and incentive structures.

Work Environment

Marketing Group

Number of people: 4 people

Composition: men and women in their 20s-40s

All are mid-career hires, some with no experience in the energy industry.

Mandatory Qualifications:

- Minimum of 2 years of experience in store management, supervisor (SV) roles, sales promotion, marketing, retail/distribution consulting, or sales planning (industry experience is not required).

- Demonstrated ability to perform data analysis and conduct hypothesis verification.

- Track record of executing and managing continuous improvement cycles to optimize performance.

Desired Qualifications:

- Experience in providing guidance, training, and operational support to retail stores.

- Proven track record of managing complex projects within large-scale sales or distribution networks.

- Professional background in telecom carriers, retail agencies, consumer electronics stores, or insurance brokerages.

- Hands-on experience in planning and executing digital marketing initiatives.

- English proficiency

#business #marketing #PR #communicationsandenergy

Languages:

Japanese (Overall - 4 - Fluent)