of Associate Director, Data Engineering (Web Analytics)
IE02 (FCRS = IE002) Novartis Ireland Ltd · Dublin, Ireland ·
- Category
- Data engineering
- Company size
- 1000+
- Salary
- EUR 83,801 – 155,630 / year
IE02 (FCRS = IE002) Novartis Ireland Ltd · Dublin, Ireland ·
Novartis · Barcelona Gran Vía
Novartis · INSURGENTES
novartis · Hyderabad (Office)
Novartis · East Hanover
Novartis is hiring an Associate Director in Dublin to act as web analytics SME, owning GA4–BigQuery–GCP integrations, building scalable data pipelines, overseeing tagging/data layer quality, and demonstrating analytics value to business stakeholders. Deep GA4, BigQuery, and GCP expertise is central to the role.
Salary Range: €83,800.50 - €155,629.50
We are looking for a highly knowledgeable and experienced Web Analytics Subject Matter Expert with deep expertise in Google Analytics4 (GA4), Google BigQuery(GBQ), and Google Cloud Platform (GCP). As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions. A key focus of this role is owning and managing the integrations between GA4, GBQ, and GCP, enabling scalable data pipelines, advanced reporting, and actionable insights across the organisation. You will also play a pivotal role in leading discussions with business teams to showcase the value of GBQ and GCP, and to demonstrate the measurable impact of analytics initiatives on business outcomes.
Serve as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations. Provide technical consultation and strategic direction for analytics implementations, ensuring scalability and compliance with governance standards. Translate business objectives into robust analytics frameworks and data integration strategies.
Own the setup, governance, and optimization of integrations between GA4, GBQ, and GCP. Design and implement scalable data pipelines and automated workflows for analytics data collection and reporting. Partner with analytics, marketing, and engineering teams to enable advanced reporting, predictive modeling, and activation through GA4-GBQ-GCP integrations including other enterprise data cloud and data lakes.
Lead discussions with business teams to showcase the value of GBQ and GCP analytics solutions. Highlight the business impact of analytics initiatives through storytelling, measurable KPIs, and case studies. Influence stakeholders by demonstrating how GA4-GBQ-GCP integrations drive efficiency, better decision-making, and ROI.
Oversee GA4 configuration and maintenance, including event tracking, custom dimensions/metrics, and enhanced eCommerce. Ensure seamless data flow from GA4 into GBQ for advanced analytics and reporting use cases. Provide strategic input into digital marketing measurement (Google Ads, attribution, campaign analytics).
Guide and review data layer designs to ensure completeness and scalability. Provide oversight for GTM and other tagging systems where required, while keeping focus on integration with analytics and cloud platforms.
Define data quality frameworks and oversee validation processes to ensure accuracy across GA4, GBQ, and GCP datasets. Support teams in building advanced dashboards and reports using Looker Studio, GA4, and BigQuery, aligned to business KPIs.
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives.
In the context of China Cross-Border Data Transfer (CBDT) policy, if you need to apply for a position in China, please go to the local Recruiting System TaleNov.
novartis · Dublin (NOCC)