Nordics Content Manager, DK: Kuglegårdsvej 7 | Xero

Nordics Content Manager, DK: Kuglegårdsvej 7 | Xero Skip to main content Menu Nordics Content Manager Apply Now Apply Now Save Saved Open sharing options The Role Our Purpose At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, while helping businesses build engaged, high-performing and flexible teams. Founded in Copenhagen, Planday helps shift-based businesses manage their workforce more effectively through scheduling, communication and workforce management tools. Today, as part of the Xero family, we support hundreds of thousands of users across Europe and continue to grow our presence across key markets. About this role We are looking for a Nordics Content Manager to define and drive our content approach across Denmark, Norway and Sweden. This is a unique role within the marketing team. The Nordics are Planday's most established and brand-aware markets, but that does not mean central campaigns will always land in the right way. This role exists to bring a Nordic-first lens to content strategy — understanding where global narratives can work, where they need reshaping, and where the region needs its own ideas, stories and execution. Working closely with Brand, Product Marketing, Regional Marketing, Sales and Design, you will lead the development of content that is relevant, distinctive and effective in the Nordic market. You will combine strategic judgement with hands-on creation, helping ensure Planday's content in the region is not simply adapted, but genuinely built for the audience, the market and the moment. You will also take ownership of Planday's global LinkedIn presence — using the strong editorial judgement and storytelling instincts this role demands to build brand credibility and authority at scale across our most important social channel. You will be the key content partner for the Nordics, connecting brand direction and campaign priorities to high-quality regional execution. How you'll make an impact Success in this role will come from strengthening Planday's content presence in the Nordic market through: Leading a Nordic-first content strategy that reflects local audience needs and market realities Creating original content that strengthens brand relevance and supports commercial priorities Ensuring regional content feels distinctive, effective and grounded in Nordic insight Identifying where central campaigns can be activated successfully and where original regional content is needed Raising the quality, consistency and strategic value of content across Nordic activity Turning customer insight, product value and market understanding into stronger stories and more effective content Supporting regional teams with content that is both on-brand and built for the market Building Planday's brand credibility and authority through a well-run, consistently excellent LinkedIn presence What you'll doNordic Content Strategy Lead content strategy for the Nordic region, ensuring it reflects both overall brand direction and the realities of local markets. Identify content opportunities based on commercial priorities, audience needs, product stories, customer insight and market context. Shape a Nordic-first approach to content creation, deciding when central campaigns can be used effectively and when the region needs something more tailored or original. Content Creation and Activation Create original content for Nordic audiences across social, web, email, video and campaign-support formats. Write and edit a wide range of content including social copy, campaign assets, landing page copy, scripts, customer stories, light editorial content and sales-support materials. Own and maintain Nordic content calendars aligned to launches, campaigns, events and key market moments. Repurpose broader campaign narratives, customer stories and internal insights into high-quality regional content assets. LinkedIn and Social Presence Own and manage Planday's global LinkedIn channel on an organic basis — planning, writing and publishing content that builds brand authority, grows engagement and reflects Planday's editorial voice. Develop a consistent organic content rhythm that balances brand storytelling, product proof points, customer stories and thought leadership — with a focus on genuine creative quality over volume. Work with the broader content and brand team to ensure LinkedIn amplifies key campaigns, launches and moments in a way that feels credible and channel-right — not just repurposed. Note: paid activity on LinkedIn sits outside this role. This is a creative and editorial ownership of the channel, focused on building an audience and brand presence through strong, original content. Cross-functional Collaboration Work closely with Brand, Product Marketing, Regional Marketing, Sales and Design to turn business priorities into effective market-facing content. Act as a key regional voice in content planning, helping ensure Nordic needs are represented in wider campaign development. Brief and guide creative output with internal teams, freelancers or agency partners where needed. Insight, Performance and Quality Stay close to regional market dynamics, customer behaviour, channel trends and competitor activity to inform stronger content decisions. Monitor content performance — including LinkedIn — and use insight to improve planning, execution and effectiveness over time. Maintain high editorial standards and ensure all content aligns with Planday's tone of voice, messaging principles and brand expectations, while still feeling locally relevant. What you'll bring with you Experience: Around 5 years' experience in content marketing, content strategy, editorial or social/content roles, ideally within B2B SaaS or a technology-led business. Strategic approach: Able to think beyond individual assets and shape content direction based on audience insight, business priorities and market context. Content creation: A strong writer and editor with experience creating clear, engaging, high-quality content across multiple formats and channels. Regional judgement: Confident deciding when to adapt central content and when to create something more locally relevant from scratch. Social and LinkedIn: A creative at heart, with experience owning a brand's organic LinkedIn presence — from planning and writing to publishing and tracking what resonates. Understands what makes content genuinely land on the platform, not just what fills the calendar. No paid media experience required. Collaboration: Comfortable working cross-functionally with Brand, Product Marketing, Regional Marketing, Sales and Design, and able to influence shared priorities. Performance driven: Uses insight, audience understanding and content performance data to improve quality and effectiveness over time. Tools: Familiarity with content, design or editing tools such as Canva, Adobe Creative Suite, CapCut or similar. A basic understanding of SEO and website content performance is a plus. Self-starter: Strong ownership, curiosity, editorial judgement and a clear sense of what good content looks like. At Planday, we offer you Benefits like pension, health insurance, inclusive support for new parents and generous vacation On top of your annual base salary, you are offered to be part of an Employee Share Plan Growth and progression opportunities - we want you to grow with us Flexible remote work Strong social culture with lots of team and company activities Meaningful work - everyone at Planday contributes to improving the lives of shift workers around the globe Healthy work-life balance and autonomous approach to work. We trust in you and your abilities Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work. At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture. As an equal opportunity employer, we strive to create an equitable experience for all candidates throughout the process. Please let us know if you need any reasonable adjustments during the application or interview process. Want to know more? + Want to know more? + Similar Jobs Senior Marketing Manager, UK - 12 month FTC Save Saved London, United Kingdom Marketing Senior Manager, ABM Save Saved New York, New York, United States Marketing SVP Product Marketing Save Saved San Mateo, California, United States Marketing Nordics Content Manager Apply Now Apply Now Save Saved Open sharing options Australia Canada New Zealand Asia South Africa United Kingdom United States Australia Explore this location Explore this location Melbourne Brisbane Sydney Melbourne Xero’s head office in Australia is in the buzzing suburb of Hawthorn, a stone’s throw from the CBD. Here, a diverse mix of Xeros work in both global and regional teams. Canada Explore this location Explore this location Toronto Calgary Vancouver Vancouver Vancouver, B.C. Vancouver, B.C. New Zealand Aotearoa New Zealand is our birthplace and where our work is anchored in three foundational themes reflecting both our heritage and our global ambition: Pioneering Innovation, Kiwi Roots, Globally Driven, and Community at our Core. Explore this location Explore this location Wellington (HQ - Xero One) Auckland Napier, Hawke's Bay Auckland Our Auckland employees are based in a bright, modern building in Parnell. Te Ara Turoa means ‘the journey of enduring light’, which refers to the history and significance of the land where the building stands. Napier, Hawke's Bay A converted old wool-store is where you'll find our Hawke’s Bay office. It’s a sunny base for our customer support crew and other teams. Asia Explore this location Explore this location Singapore South Africa Our Cape Town office is Xero's base in South Africa, and Johannesburg is home to the Syft team. In South Africa, we have a history of being first to market with ground-breaking features that solve real problems for accountants, bookkeepers and small businesses. We're proud to have built a thriving community in South Africa for 10+ years. Explore this location Explore this location Cape Town Johannesburg Cape Town Our South African office is located in Cape Town. It's a brand new office space just a stone’s throw from a collection of coffee shops, restaurants, and shops. United Kingdom Explore this location Explore this location Milton Keynes (HQ + Experience Center) London Manchester Milton Keynes (HQ + Experience Center) This vibrant office is our welcoming UK headquarters. It’s close to the train station as well as cycling and walking paths. London The office is a 2 minute walk from the station - Exit Liverpool Street Station from the Bishopsgate exit, cross at the traffic lights and turn left onto New Street and follow the road. United States Explore this location Explore this location Denver New York San Mateo Welcome to life inside Xero — where we're building the future of small business around the world. No matter where you join us from, you’ll find a team that balances global impact and high performance with genuine flexibility, ensuring you have the space to be your best and supercharge your career. Step into our world Step into our world SO Sofia JA Jack How we hire We know interviews can be a bit nerve-wracking. So we've laid out what to expect, how to prepare, and what to expect through the process. Connect with our talent team You’ll connect with our talent team for the initial screen via Google Meet. This call will go over your background, experience, and career goals, as well as what to expect in the process and any questions you may have. We’re focused on finding folks who not only have the right skills, but also align with our values and dynamic way of working. Show us your skills In this interview(s) we want to learn more about your job skills and domain expertise. Anticipate a case study, a tech exercise, a portfolio review, and/or time with your team to dive into role related activities. Don't worry, no matter the role we'll make sure you're prepared to put your best foot forward! Values in action We want to hear how you demonstrate and connect with our values and the future of work at Xero. Be prepared to share examples of how you drive results and work cross-functionally and focus on the “customer". You’ll be meeting with your potential new team so it’s a great opportunity to ask any questions you may have, too. Go Bold. Go Fast. Go Further. Go Together. LEADership Interview (people leaders only) For people leaders, our interviews focus on our four LEAD principles: 1) Lead with vision 2) Elevate capability 3) Act like an owner 4) Distill and solve problems Decision and offer Once you've connected with the team and manager, and everyone (including you!) agree we've found the best fit, we'll move to offer. Supporting Xeros to thrive From flexible working and wellbeing support to professional growth and meaningful perks, we help you do your best work, and feel great doing it. Rewards Employee Share Plan (ESP): Own a small portion of Xero through the employee share plan (ESP). Each year, every Xero receives a percentage of their base salary in Xero shares. The number of shares varies yearly based on salary and share price. Shares are typically offered in July and, for new employees, they’re pro-rated depending on start date. Medical insurance: Xeros in all regions can expect exceptional medical insurance coverage provided by Xero. Many regions even have a fully subsidised option for eligible Xeros. Retirement: Competitive retirement plan options with a matching contribution from Xero. Life insurance: Life insurance coverage is provided to Xeros with a minimum coverage amount equivalent to their base annual salary. Wellbeing Flexible working is not just a nice to have at Xero, it s the way we do things. Employee Assistance Programs (EAP): Access free, confidential support for you and your family as part of our wellbeing program. Modern Health: A free benefit, and our global EAP, for Xero employees and immediate family members to support and promote the wellbeing of Xeros and their families as part of our global wellbeing strategy. This service includes six coaching and six counselling sessions plus access to unique work life services that are available globally. Mentorloop: Every Xero has access to Mentorloop, our platform for finding a mentor. Local wellbeing programs: New wellbeing programs and activities are offered regularly in each region. Leave Annual leave: 20+ days a year Wellbeing leave: 10+ days a year, pro-rated based on start date Xtra leave: Five days a year to use whenever and however Parental leave: 26 weeks paid leave with top-ups, up to 100%, Partner leave: 6 weeks paid leave in baby’s first year Holiday leave: Three extra days over year-end shutdown (it's on the house!) Lifestyle leave: Purchase additional time off, spread the cost over the year Community Connect: One paid day per year for volunteering Xero Xero subscription: Use our beautiful easy-to-use accounting software for your side gig or personal finances. Xero rewards: Gain access to an array of retail discounts including stores, restaurants, holidays and products. Global impact: Work for a company that’s in 9 countries and has 23 offices. Environmentally conscious: Xero is certified carbon neutral and committed to supporting our customers, partners and their communities to become more sustainable. Not ready to join us just yet? Join our talent community to stay in the loop. Sounds good. I'm in. Sounds good. I'm in. Featured links Policies Powered by Happydance. We're excited to get to know you My name is... hello Let's go! Skip — I'm just browsing Cookie settings We use cookies and similar technologies on our websites and apps. Click on the different category headings below to find out more and change your choices. Blocking some types of these technologies may impact your experience on our websites and apps, and the services we are able to offer. Find out more in our notices: cookie noticeprivacy notice Allow All Manage Consent Preferences Functional Cookies Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. 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