Nordic Brand Activation & Trade Marketing Manager

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365 days a year.

We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.

As Nordic Brand Activation & Trade Marketing Manager, you will bring Peak Performance to life across the Nordic region. Working at the intersection of brand and commercial teams, you will lead locally relevant activations, community experiences and trade campaigns with our most important key accounts. You will connect global brand strategy with Nordic culture, strengthening brand visibility and driving sell-through across retail, digital and event touchpoints.

The position is based at our headquarters in Stockholm and reports to the Head of Brand Activation.

Key Responsibilities:

• Develop and deliver the Nordic brand activation, trade marketing and key city plan in line with global brand strategy and regional commercial priorities.

• Lead seasonal product and brand campaigns across consumer and trade touchpoints, including in-store, events, PR, communications and influencer marketing.

• Lead joint trade marketing campaigns with our top Nordic key accounts, from planning and briefing through to asset delivery, retail execution and reporting.

• Partner closely with Nordic Sales and Key Account teams to create launches and retail experiences that build the brand and drive sell-through.

• Collaborate with global Brand, Creative, Social Media, Paid Media, PR and Retail teams to create locally relevant, consistent campaigns.

• Brief and manage regional agencies, suppliers and partners, ensuring activity is delivered on brand, on time and within budget.

• Own the regional brand activation and trade marketing budget, measure performance and ROI, and bring Nordic market, consumer and retail insights into global planning and campaign development.

Who we think you are:

• You are a strategic thinker who enjoys turning ambitious plans into high-quality execution.

• You combine a strong brand instinct with a commercial mindset and understand how marketing can influence visibility, engagement and sell-through.

• You are a confident collaborator who can align sales teams, global functions, agencies and retail partners around a shared goal.

• You are a creative storyteller with a sharp eye for premium consumer and retail experiences.

• You are proactive, organized and comfortable managing multiple markets, projects and stakeholders at the same time.

• You share our passion for the mountains, outdoor culture and creating experiences that inspire people to get outside.

Job Requirements:

• 5+ years of experience in brand activation, trade marketing or account marketing within an international DTC and wholesale-led sporting goods, outdoor or lifestyle brand.

• A proven track record of delivering successful multi-market campaigns and trade marketing programmes with priority key accounts.

• Experience working closely with Sales and Key Account teams, with strong budget, agency, project and performance management skills.

• A bachelor's degree in marketing or a related discipline, or equivalent professional experience.

• Fluent English is required; proficiency in a Nordic language is an advantage.

• Availability to travel approximately 25% of working time across the Nordic region for events and key account visits.

What we offer:

We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence. At Peak Performance, you get the best of both worlds.

To live our brand, we also offer

• Workout classes and yoga classes in our Training Box at HQ

• Sports Hour – 1 hour training on Fridays (activity of your own choice)

• Mountain house & Apartment in Åre. Available for rent and team activities.

• Health care allowance – 3000 SEK per year

• Pension advisory via Linder & Partners

• Skandia Health Insurance

If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want you to join our winning team. Apply now and unlock your freeride spirit!