New Business & Marketing Partnership Lead

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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The Senior Director, New Business & Marketing Partnership Lead plays a critical role in driving the expansion of NBA Philippines by leading all non-media B2B partnerships growth including business development and partnership management. It will be responsible for establishing and executing a business development vision, strategy, and plans to drive sponsorship and merchandise licensing revenue with an integrated approach on assigned markets through collaboration across all NBA Asia business groups including marketing partnerships and merchandising partnerships, fan acquisition and engagement (“FAE”), content partnerships and DTC (“CPD”) for the NBA.

The role will drive new revenue streams including but not limited to innovative assets that compliment in a meaningful way the current portfolio of saleable assets. Additionally, the role will be required to identify B2B collaboration opportunities with qualified partners (a.k.a. “Co-organizers”) across Asia and complete agreements as required to support our Asia revenue goals. It will also leverage their expertise in full life-cycle new partnership development, account management and monetizing digital content products and services, to create asset value and develop commercial revenue streams in Philippines.

The role will also be required to not only identify and develop partnerships through both direct lead generation sourcing and development (as well as with qualified lead generation agencies and lead in on-boarding and managing and/or co-managing these agencies. ) but also manage Asia partnership in Philippines market as well.

The position will be based in Manila with travel to the focus markets in a diverse region.

Major Responsibilities:

In coordination with the broader Business Development and Brand Partnerships team, develop and execute a BD strategy that requires outreach to both multinational and domestic-based companies to determine their marketing and/or merchandising objectives and present, deliver, and sell merchandise licensing and/or integrated marketing programs that will meet these objectives. These programs will include NBA branded consumer products, media, interactive, and event-based assets. Additionally, this role will be responsible for collaborating with the merchandising and marketing partnerships account teams, FAE, CPD, Legal, Finance and other departments as needed to develop and secure new partners in focus markets.

• Assist the co-development, overall direction and implementation of the marketing and sponsorship partnerships business development in Philippines.
• Work closely with the team and guide the sales process from prospect identification to contract negotiations in Philippines market to engage with potential partners at a senior decision-making level
• Identify global prospects and key company contacts for potential business partnership opportunities across portfolio of leagues
• Establish and manage the budgeted financial goals of the Brand Partnerships in Philippines
• Maintain a meaningful level of relations with existing and new partners
• Lead the research drive and landscape analysis for emerging global industries, categories, international companies, and executives for relevancy and points of entry
• Lead the tracking of global and regional sales prospects and updates for senior management on sales strategy and progress
• Maintain a strong understanding of the consumer products related industries (apparel, retail, gaming, branded attractions, digital assets,) to explore and pitch marketing partnerships and strategic partnerships for new assets development/ creating new business opportunities across assigned markets
• Maintain an understanding of the sales and marketing activities of prospective clients, as well as the strategic direction of their international markets and competitors
• Maintain a strong understanding of advertising and marketing channels and technologies in order to understand potential client solutions
• Co-lead the preparation of sales presentations, deal memo/summaries and other departmental relevant documents
• Oversee the new business/sales and account management functions that will drive NBA’s brand, mission and revenue in Philippines market in accordance with regional growth plans.
• Oversee the creation and execution of our monetization strategies for our existing sponsorship assets and partnerships.
• In partnership with the Media and Fan Engagement teams, develop media plans, original sponsored content features, events, and digital marketing support that deliver a strong value proposition for our brand partners and our fans.

Management:

• Build and develop relationships across the regional and global organization to align on regional and global priorities to drive overall NBA Philippines business objectives and revenue
• Identify and manage assigned prospect lead generation agency(s) (where needed)

Required Experience, Skills & Knowledge:

• 15 years of international or regional sales, business development, and/or marketing experience with a globally recognized organization(s) with a proven track record of results

• 15 years’ business development team management experience, brilliant storyteller through written, verbal, and visual communication with exceptional negotiating skills to be able to initiate and close business deals
• Strategic and entrepreneurial thinker – able to shape, develop and execute the strategy for a diverse region
• Asian Business building background from within a broad sales role allowing for lateral sales thinking

• A track record of securing sponsorship contracts for rights holders in sports or success in developing new business for other organizations, particularly in the Philippines markets.
• A credible communicator, adept at operating at all levels up to Board level
• An ability to effectively manage and work within a team and autonomously
• Ability to work well within a matrixed global organization
• Role based in Philippines

Education:

• BS/BA required; MBA preferred
• Proficiency in Microsoft Word, PowerPoint/ Keynote, Excel, and Outlook required
• Fluency in English

Salary Range:

N/A

Job Posting Title:

Senior Director

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The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.